E-Commerce & Social Media Manager
Yariann Adorno started as e-commerce & social media manager for Empresas Santana in November 2015 and has seen some impressive results—including a 4,657% increase in Twitter reach for one hotel—while managing a total of 18 social media accounts.
Empresas Santana owns and manage three hotels in Puerto Rico: TRYP by Wyndham Isla Verde, Four Points by Sheraton Caguas Real and Wyndham Garden at Palmas del Mar. Adorno manages the social media platforms for the three hotels and TRYP’s restaurant, Emigrante Gastrobar, for a total of 18 social media accounts. The challenge for her with these properties was to increase engagement and brand awareness (reach and followers) as they were not very active on social media at the time she came along.
Adorno’s achievements include increasing Wyndham Garden at Palmas del Mar’s Facebook engagement by 349%, reach by 1,062% and followers by 21%; upping Twitter engagement by 344%, reach by 482% and followers by 39%; and increasing Instagram followers by 441% in a one-year period. She also increased Four Points by Sheraton Caguas Real’s Facebook engagement by 212%, reach by 167% and followers by 16%; Twitter engagement by 434%, reach by 4,657% and followers by 102%; and Instagram followers by 494% in a one-year period. Adorno also achieved a 420% increase in engagement, 902% increase in reach and 21,000 followers on Facebook; a 247% engagement, and 68 followers on Twitter and 949 Instagram followers for TRYP by Wyndham Isla Verde in a one-year period.