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8 Tips for Reframing Your Influencer and Social Media ROI

By: Katrina Julia

November 4, 2019

As a marketer, you’ve run many a social media or influencer marketing campaign. Yet, you may still find yourself at a loss as to how to determine the return on investment on your social media and influencer marketing.

The pressure is mounting: Your finance department (and your boss) want to know exactly what the ROI is on campaigns. And figuring out how to master social media metrics is no easy mountain to move.

In my measurement work across over seven industries, several principles have remained constant:

Remember: The essence of life and business is growing. This is what will help you win with your content, campaigns, and community. It is what will keep you going in the hardest of times. After all, if you don’t have a goal to grow into, how do you know if you are on the best route?

About the Author: Katrina Julia is a lifestyle and transformation expert. She is the creator and CEO of FIT Life Creation, an all-in-one lifestyle brand working on influencer marketing, fundraisers and brand placements within the wellness, lifestyle, media and travel spaces.

Katrina is an MBA, CPA and a NASM fitness and sports nutrition expert. She is also a keynote speaker, author and NPC athlete. She worked on “The Apprentice” season 4, and has worked across seven industries including retail, education, oil and gas, digital marketing, lifestyle, hospitality and more.

Connect with Katrina on LinkedIn, Instagram or Twitter—or via her podcast.

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