Case Studies: Brands as Customer Communities: What’s In It for You? (Everything!)

September 29, 2016

Learn what separates brands that use social for all touchpoints from those that use it just for customer care or marketing messages. You’ll get case studies from forward-facing organizations whose customer communities deliver powerful strategic value. There’s no reason you can’t do the same. So listen in and learn:

• What digital competitive advantage means to brands
• How online communities work
• Identifying obstacles to success (and the methods to overcome)
• How brands plan to leverage digital engagement and communities to impact business in the future
• The measures and metrics being used to track the impact of communities on sales, services, marketing, supply chain, product development, partner and client relationships and buyer journeys