Case Studies: Creating a Content Marketing Strategy That Clicks for B2B, B2C and Nonprofit Organizations

September 29, 2016

Branded content. Sponsored content. Native advertising. Whatever you call it, content marketing is here to stay and the rules are ever-changing. During this session, we’ll share some of the most impressive content marketing strategies among your brand peers and how you, too, can take your digital storytelling to a level that really shakes things up. Join us as we show you how to create effective and eye-catching content that’s notches above your competitors without resorting to clickbait.

Our experts will share:
• The new rules of storytelling
• Ways to create authentic and creative content
• Tips on developing a multi-platform content strategy
• How to manage the content distribution process
• Editorial calendars you can use as templates for your own content marketing strategy
• How to integrate video organically with your posts and messaging
• Developing a mobile content plan that converts
• Tracking ROI from your content marketing efforts
• Partnering with the right media outlets and avoiding the traps