Case Studies: Getting C-Suite Buy-In for Your Social Media Efforts

September 29, 2016

Do you face skepticism from your C-suite when you use the phrase “social business”? This session will focus on the metric dearest to the hearts of CEOs and CMOs – sales. We’ll share success stories from B2B and B2C brands that use LinkedIn, Facebook, Twitter, Pinterest and Tumblr to interact with existing and potential customers and investors, and how those interactions have produced leads for Sales and Marketing. If you can sell senior leaders on the dollar value to be found in social selling, you’ll be better positioned to sell them on the concept of being a top-to-bottom social business.
You’ll learn about:
· Building trust and sharing content that matters to your brand’s potential customers
· Finding the right people to connect with on social platforms, with sales leads in mind
· Discovering valuable information about potential customers on LinkedIn and Facebook
· Responding authentically to a potential customer’s social media or blog post
· Reporting your social-selling success to senior leaders