Pre-Conference Workshop II: Learn How to Use Customer Journey Mapping to Get a Leg Up on Your Competition

September 29, 2016

Want to be one of the most prepared attendees at the Shake-Up? Attend this pre-conference workshop and learn the ins and outs of customer journey mapping. One of the most powerful tools you can use to design customer experiences and develop customer experience strategies, customer journey maps deliver insights into your customers’ motivations, needs, wants and sentiment as they interact with products, services, physical and digital channels in any combination. These insights inform targeted customer strategies and investments.
You’ll discover new ways of mapping your customers across social channels and gaining a better understanding of their behaviors. You’ll be amazed what you discover through customer journey mapping.
In this interactive workshop led by Banafsheh Ghassemi, CEO of Tangerine Lab, participants will receive hands-on experience in developing customer journey maps for specific customer-impacting business scenarios, and a strategy roadmap to address the identified customer experience challenges.
Sched.org Conference MobilA customer journey map is perhaps the most powerful tool you can use to design c Customer journey maps can be developed for an entire customer lifecycle, from before the first engagement to upgrade, renewal, repurchase and even moving on to a competitor. They can also be developed for a single interaction at a single touchpoint. They can be used to develop an end-to-end experience for a brand new product that is not in the market yet, or to make improvements to an existing experience. This workshop will position you and your team for the next level of social media success.

This workshop is designed for marketers, communicators, leaders in customers service, research and sales and anyone who believes that in order to shake up the way you communicate with your customer, you need to understand what your customer is doing and why!