Shakers on a Panel: How to Align Your Brand With Facebook’s Top 3 Priorities

September 29, 2016

Facebook has gone on record with its top three business priorities: 1) capitalize on the shift to mobile 2) increase the number of brand marketers using its ad products and 3) make Facebook ads more relevant and effective. Nearly 75% of Facebook’s revenue comes from mobile advertising, which is why the company has squelched brands’ organic reach. If you want to compete on the world’s largest social network – the average Facebook user spends 50 minutes per day on Facebook’s networks – then you’ve got to play along with its goals somehow to get your content discovered. Our experts will teach how to maximize your paid and unpaid Facebook content, and maximize your ROI.

In this session, you’ll learn:
• How to buy smart on Facebook by focusing on what you want people to do and what your business goals are
• Keep costs low by choosing from a range of free or inexpensive still-image and video tools
• Develop engaging content first, weave in brand positioning second, for both paid and organic posts
• How to develop a cost-effective video strategy for Facebook, and find ideas for 15-second videos
• Create eye-popping Facebook ads that strike the right balance between visuals and text