Shakers on a Panel: Paid Social Strategies That Won’t Break the Bank

September 29, 2016

Your C-suite questions the value of social media in the first place, and you’ve got to make the case for a bigger budget for paid social? That’s life in the post-organic social world. We’ll show you how to use promoted posts on social networks to reach your business goals, engage the largest possible audience and shake up the skepticism or your senior leaders – all without breaking the bank.

Our panel of senior marketers, digital experts and PR pros will discuss how to:
• Choose where and when to spend your ad dollars by determining the best social platform, timing and content for your audience
• Maximize lead generation using paid posts to drive and prove ROI
• Use Facebook and LinkedIn as sponsored content distribution channels to showcase thought leadership and raise brand awareness
• Be cost-conscious on a lean social budget – while evaluating which tasks are realistic to assign in-house and which goals might require outside support if pursued
• Measure your results throughout a campaign’s life cycle, using tools like Google Analytics as well as audience data
• Evaluate paid social against other forms of advertising that compete for budget dollars