Panel: Star-Making Blogging and Podcasting Strategies

September 29, 2016

Engaging written, visual and audio content delivered on a regular basis is really the ultimate social media strategy because the human voice – literally or figuratively – is at its center. Blogging is here to stay: Two out of three people read blogs at least several times a week, and 45% of people who read blogs have reached out to a blogger to inquire about a product when considering a purchase. Like blogging, podcasting predated many social platforms and is here to stay: Podcast listening grew 23% between 2015 and 2016. Learn what it takes for bloggers and podcasters to shake up perceptions of their brand – and what success looks like in business terms.

Our experts will discuss:
• Researching and organizing your blog strategy and determining what will make your blog content interesting and discoverable
• Designing your blog with your user in mind
• Determining post frequency and management
• Choosing the appropriate platform for your brand’s blog
• Tumblr: Do’s and Don’ts
• How to determine if podcasting is right for your brand
• Cost-effective podcasting tools
• Distribution strategies
• How to develop a measurement strategy for your blogs and podcasts