In this week’s LinkedIn Live, Sophie Maerowitz, senior content manager at The Social Shake-Up spoke to Brian Fanzo, host and emcee of The Social Shake-Up 2020 virtual conference. Fanzo, social media expert, CEO of iSocialFanz and veteran keynote speaker on marketing and engagement strategy, shared best practices for virtual events and offered his take on […]
Whether or not you participated in The Dolly Parton Challenge, you probably identify with some social media communities more than others. As a social marketer, you’ve seen it all—from the early days of Facebook to the lightning-fast, absurd world of TikTok. But what social media platform speaks to your personal identity the most? Take our […]
When it comes to brands’ social media presence, there are some moments marketers are unlikely to forget. To reach viral heights and brand worship the likes of Wendy’s or Nike, however, it’s important to have a good sense of the strategic, humorous and often-absurd landscape of brands on Twitter, Facebook, Instagram and TikTok. So, do […]
MarketingProfs’ chief content officer Ann Handley closed out the 2019 Social Shake-Up with a stirring keynote aimed at the social marketer. Instead of advising marketers to keep every social channel chock-full of content and maintain the overall rapid-fire pace of social, Handley urged social marketers to slow down, enjoy the ride and focus on quality […]
Depending on your industry, the summer season can be a great time to sit back, reflect and meditate on your current social media strategy. Now is the time to think about what worked for your team the first half of 2019, and how you plan to maintain a creative and competitive edge going into the […]
Memorial Day weekend marks the unofficial start of summer, and with it comes a rush of Kindle downloads, Goodreads adds and bookshop visits. If you’re looking for beach reads, uplifting memoirs or #lifegoals fulfillment, The Social Shake-Up editorial team has got you covered: We’ve curated a list of summer reads for all of those voracious […]
Clad in a light-brown suit adorned with a delft pottery pattern and matching shoes, Handley was an engaging and humorous keynoter.
On May 8 in Atlanta, The Social Shake-Up celebrated top campaigns and professionals in the social media marketing space as part of its Social Media Awards Breakfast. Out of hundreds of entries detailing how social media tactics tied to organizational goals over the last year, Social Media Awards finalists were selected for representing the best […]
As social media professionals, it can be easy to forget the power of a strong email marketing strategy to drive awareness, consideration and sales. Attendees of The Social Shake-Up 2019 got a crash course in the latest best practices in email strategy from Jon Chang, global product marketer for IBM Watson and lecturer on NYU’s […]
Seven years ago, Danielle Weisberg and Carly Zakin launched TheSkimm from their living room couch. Both were 25 years old, working in the news industry as producers, and found themselves in the midst of a crisis: How could they move forward in an industry that they loved, but in which they didn’t see a lot […]
