May 6-8, 2019
Marriott Marquis Atlanta

What’s Shakin’: Social Shake-Up

Movers & Shakers Winners Took A Bow in Front of 700 Social Shake-Up Attendees

By: Steve Goldstein
May 11th, 2018

I had the honor at this week’s Social Shake-Up Show in Atlanta of bringing up to the podium the winners of the 2018 Movers & Shakers and Rising Stars Awards. As you can see from the photo above—a shot I took myself as the May 8 awards luncheon began—it was a seriously big crowd. More […]

8 ‘You Had to Be There’ Moments From SSU 2018

By: Sophie Maerowitz & Justin Joffe
May 10th, 2018

While the 2018 Social Shake-Up in Atlanta was packed to the gills with social media case studies, workshops, panel discussions and keynotes, attendees and speakers shared more than a few unforgettable moments outside of the sessions themselves. Here’s a photo recap of eight of the event’s most FOMO-inducing moments to help you hold onto those […]

At SSU 2018, Walmart’s Dan Kneeshaw Shared 3 Ways to Manage Crises on Social Media

By: Justin Joffe
May 10th, 2018

“Crisis” can mean different things to different groups says Dan Kneeshaw, Walmart’s senior director of global associate communications, digital and enterprise initiatives. Kneeshaw spoke on “When All Hell Breaks Loose,” a panel focusing on how brands mitigate crisis on social media, at the 2018 Social Shake-Up Show in Atlanta. Here are three steps to effective crisis management that Walmart holds close.

SSU 2018 Keynoter Brian Fanzo Shook Up Opening Session, Urged Putting Social Back Into Social Media

By: Seth Arenstein
May 10th, 2018

The Social Shake-Up has a reputation for shaking up assumptions. In that respect, opening keynoter Brian Fanzo, a change evangelist with a passionate speaking style, did not disappoint. While he praised the ability of social media to connect people globally, his message contained plenty of low-tech ideas as well as a call for Shakers to put the social back into social media.

SSU 2018 Speakers Offered Unconventional Yet Wise Advice

By: Seth Arenstein
May 10th, 2018

A pair of speakers during the afternoon general session of the Social Shake-Up Show offered advice about social marketing and entrepreneurship that resonated with the audience despite it being a bit unconventional.

Coca-Cola and OshKosh B’gosh Shared How to Activate Influencers for Maximum Effect at SSU 2018

By: Justin Joffe
May 10th, 2018

Brands are tapping influencers at an unprecedented rate. Yet influencer marketing is far from worry-free. Jennifer DelVecchio, entertainment marketing lead at The Coca-Cola Company, and Tracy Del Moral, director of marketing at OshKosh B’gosh, discussed working with macro-influencers and micro-influencers, respectively, during a panel at the Social Shake-Up Show.

At SSU 2018, 4 Top Influencers Got Raw and Real About Influencer Marketing

By: Justin Joffe
May 10th, 2018

Brian Fanzo, CEO of iSocialFanz, Work With The Coach CEO Nathan Pirtle, entrepreneur YesJulz and Snapchat pioneer Shonduras closed out the 2018 Social Shake-Up Show in Atlanta with a discussion about how influencer marketing partnerships can go wrong, and what it takes to make them worthwhile for all parties.

zuckerberg, F8

Facebook F8: 8 Takeaways From Social Shake-Up Speakers

By: Sophie Maerowitz
May 3rd, 2018

At its F8 Facebook Developers Conference, Facebook announced a number of new features, including Instagram group video, more privacy and anti-bullying precautions, language translation for Messenger and—perhaps most buzzed-about—a new online dating service. We asked eight speakers from this year’s Social Shake-Up to give us their take on what’s coming next from Facebook from the […]

airbnb, icon, city

Speaker Corner: Airbnb’s Jasmine Atherton, Head of Social, Americas

By: Sophie Maerowitz
November 10th, 2017

As anticipation for the 2018 Social Shake-Up Show builds, our goal is to go beyond the head shots and bios and help all of you Shake-Up fans really get to know some of our amazing speakers. This time we bring you Airbnb’s Jasmine Atherton, who leads the company’s social media for the Americas and who’ll be speaking at […]

microphone, conference hall

Speaker Corner: Turner Classic Movies and FilmStruck’s Steve Denker

By: Sophie Maerowitz
November 3rd, 2017

With programming for the 2018 Social Shake-Up Show deep underway, it’s a great time for shakers-to-be to get to know the speaker lineup before arriving in Atlanta in May. We checked in with Steve Denker, a Social Shake-Up 2018 speaker and the senior director of marketing for Turner Classic Movies and FilmStruck, to find out […]

At The Social Shake-Up