What’s Shakin’: Social Shake-Up

[VIDEO] #SSU2020 Talks to Host Brian Fanzo About the State of Virtual Events

By: Nicole Schuman
August 31st, 2020

In this week’s LinkedIn Live, Sophie Maerowitz, senior content manager at The Social Shake-Up spoke to Brian Fanzo, host and emcee of The Social Shake-Up 2020 virtual conference. Fanzo, social media expert, CEO of iSocialFanz and veteran keynote speaker on marketing and engagement strategy, shared best practices for virtual events and offered his take on […]

social media platforms

[QUIZ] What Social Media Platform Are You?

By: The Social Shake-Up
January 30th, 2020

Whether or not you participated in The Dolly Parton Challenge, you probably identify with some social media communities more than others. As a social marketer, you’ve seen it all—from the early days of Facebook to the lightning-fast, absurd world of TikTok. But what social media platform speaks to your personal identity the most? Take our […]

quiz show

[QUIZ] Name That Brand on Social!

By: The Social Shake-Up
September 13th, 2019

When it comes to brands’ social media presence, there are some moments marketers are unlikely to forget. To reach viral heights and brand worship the likes of Wendy’s or Nike, however, it’s important to have a good sense of the strategic, humorous and often-absurd landscape of brands on Twitter, Facebook, Instagram and TikTok. So, do […]

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MarketingProfs’ Ann Handley On Why Social Marketers Need to Slow Down

By: The Social Shake-Up
June 24th, 2019

MarketingProfs’ chief content officer Ann Handley closed out the 2019 Social Shake-Up with a stirring keynote aimed at the social marketer. Instead of advising marketers to keep every social channel chock-full of content and maintain the overall rapid-fire pace of social, Handley urged social marketers to slow down, enjoy the ride and focus on quality […]

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4 #SSU2019 Speakers Share Social Tips & Trends to Last You Through the Summer

By: The Social Shake-Up Editorial Team
June 5th, 2019

Depending on your industry, the summer season can be a great time to sit back, reflect and meditate on your current social media strategy. Now is the time to think about what worked for your team the first half of 2019, and how you plan to maintain a creative and competitive edge going into the […]

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8 Summer Reads for Social Marketers

By: Social Shake-Up Editorial Team
May 23rd, 2019

Memorial Day weekend marks the unofficial start of summer, and with it comes a rush of Kindle downloads, Goodreads adds and bookshop visits. If you’re looking for beach reads, uplifting memoirs or #lifegoals fulfillment, The Social Shake-Up editorial team has got you covered: We’ve curated a list of summer reads for all of those voracious […]

SSU Closing Keynoter Ann Handley: Slow Down and Mind the Cockroaches

By: Seth Arenstein
May 10th, 2019

Clad in a light-brown suit adorned with a delft pottery pattern and matching shoes, Handley was an engaging and humorous keynoter.

#SSU2019 Social Media Award Finalists Celebrate Wins—and Learn How a Jersey Belle Found Her Social Niche

By: Nicole Schuman
May 8th, 2019

On May 8 in Atlanta, The Social Shake-Up celebrated top campaigns and professionals in the social media marketing space as part of its Social Media Awards Breakfast. Out of hundreds of entries detailing how social media tactics tied to organizational goals over the last year, Social Media Awards finalists were selected for representing the best […]

email marketing win

IBM & NYU’s Jon Chang Offers 7 Email Marketing Must-Haves

By: The Social Shake-Up Editorial Team
May 8th, 2019

As social media professionals, it can be easy to forget the power of a strong email marketing strategy to drive awareness, consideration and sales. Attendees of The Social Shake-Up 2019 got a crash course in the latest best practices in email strategy from Jon Chang, global product marketer for IBM Watson and lecturer on NYU’s […]

theskimm, social shake up interview, danielle weisberg, carly zakin

How TheSkimm Founders Transformed an Email Newsletter Into a Thriving Media Brand

By: The Social Shake-Up Editorial Team
May 8th, 2019

Seven years ago, Danielle Weisberg and Carly Zakin launched TheSkimm from their living room couch. Both were 25 years old, working in the news industry as producers, and found themselves in the midst of a crisis: How could they move forward in an industry that they loved, but in which they didn’t see a lot […]

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