Andrew Davis spent much of his Social Shake-Up 2019 keynote urging social marketers to move away from “spray-and-pray” tactics and into delivering audiences the kind of content they want, when they want it. Davis humorously pointed out we have a “FOMOOASP” problem: fear-of-missing-out-on-another-social-platform. “The marketing pie isn’t getting bigger, it’s just getting sliced more ways,” […]
The Social Shake-Up’s opening reception, emceed by #SSU2019 host Brian Fanzo, featured an Atlanta Food Scene Sampler and a celebration of the 2019 Movers & Shakers. For those who took late flights in (or who are tuning in from home), here’s a recap of the night’s festivities: Top-notch mojitos, courtesy of Infovision Social. The evening’s signature […]
The 2019 Social Shake-Up Show in Atlanta kicked into high gear with a slew of hands-on workshops on social-adjacent topics from live streaming, to graphic design, to crisis management and more. Marketers and communications professionals working at a wide array of brands (Entertainment Tonight, Adobe and Kent State University, to name a few) offered attendees […]
Infovision’s Rajesh Kari shared his advice on advocating for social budgets to the C-Suite, what KPIs are worth monitoring in 2019 and more.
When we asked best-selling author and Social Shake-Up 2019 keynote speaker Andrew Davis to share some of-the-moment social media insights, we assumed it would be via phone interview. But Davis did us one better—he crafted a video response that packs a number of high-octane marketing tactics into a breezy six and a half minutes. (Video, […]
I had the honor at this week’s Social Shake-Up Show in Atlanta of bringing up to the podium the winners of the 2018 Movers & Shakers and Rising Stars Awards. As you can see from the photo above—a shot I took myself as the May 8 awards luncheon began—it was a seriously big crowd. More […]
While the 2018 Social Shake-Up in Atlanta was packed to the gills with social media case studies, workshops, panel discussions and keynotes, attendees and speakers shared more than a few unforgettable moments outside of the sessions themselves. Here’s a photo recap of eight of the event’s most FOMO-inducing moments to help you hold onto those […]
The Social Shake-Up has a reputation for shaking up assumptions. In that respect, opening keynoter Brian Fanzo, a change evangelist with a passionate speaking style, did not disappoint. While he praised the ability of social media to connect people globally, his message contained plenty of low-tech ideas as well as a call for Shakers to put the social back into social media.
A pair of speakers during the afternoon general session of the Social Shake-Up Show offered advice about social marketing and entrepreneurship that resonated with the audience despite it being a bit unconventional.
Brands are tapping influencers at an unprecedented rate. Yet influencer marketing is far from worry-free. Jennifer DelVecchio, entertainment marketing lead at The Coca-Cola Company, and Tracy Del Moral, director of marketing at OshKosh B’gosh, discussed working with macro-influencers and micro-influencers, respectively, during a panel at the Social Shake-Up Show.
