Yumi Katsura 2020

How a Fashion Platform Took Press Days Virtual in the COVID Era

By: Frida Rosenqvist, Public Relations Associate, DREEMS NYC
June 4th, 2020

This time of year, designers and fashion brands often host press days to showcase their collections for media and opinion leaders. But ongoing global crises have necessitated restrictions on physical gatherings, and like so many verticals, the in-person events reliant fashion industry has had to rethink its traditional operations. Several public relations agencies and brands […]

earth day, cute girl holding baby tree

Earth Day 2020: Brand Approaches on Social Media

By: Sophie Maerowitz
April 20th, 2020

This week marks the 50th anniversary of Earth Day. And while many companies and individuals have pivoted their communications strategy in light of the coronavirus crisis, some are seizing the moment to draw attention to a world on the brink of environmental disaster. An increasing number of scientific publications and mainstream media editorials are calling […]

mastercard with doconomy, global climate action app

A Human-Powered Campaign for Climate Action Technology

By: Hill+Knowlton Strategies
August 5th, 2019

Editor’s note: In June 2019, global marketing and PR agency Hill + Knowlton Strategies (H+K) won a Grand Prix at the Cannes Lions International Festival of Creativity for a campaign for client Doconomy, a mobile bank with a climate-oriented mission. In addition to the Grand Prix, the campaign won two other Cannes awards and was […]

At The Social Shake-Up