At just over 125 years young, The Coca-Cola Company made a decision that its best stories could no longer be contained by traditional communications paths. The press release, while still expected and powerful in certain instances—earnings announcements, for example— is connecting with an ever smaller audience. With the speed of communication driving faster to keep […]
Although content marketing is generally thought of as a separate strategy to public relations, the truth is that these two approaches to publicity actually go hand in hand. Both strategies are about providing people with details about a business. Public relations comes down to methods of communicating a company’s message to the public; content marketing […]
In its war against Instagram Stories, Snapchat may have struck a blow that causes collateral damage to brands. In a blog update on Oct. 7, Snap Inc. detailed some changes to the way people will view stories. In sum: Previously, after a user viewed a story, he or she would automatically be served the next story […]
As it’s done many times recently, the behemoth, Facebook, dominated social media news recently. Never mind its direct line to the White House, announced Aug 11. On Aug. 9 Facebook said it will begin to push back against ad-blocking companies and their subscribers (see page 8). Facebook will load ads differently, making it more difficult […]
Snapchat may be having its social media moment in the sun, but Instagram is still the go-to hub for users seeking quality photo and video posts. But how can brands generate the compelling visual stories their Instagram audiences really want to see and interact with? Some communicators have found a combination of community-generated content and strong audience listening skills to be […]
Writing for social media is unlike writing for any other content channel. Your words have to resonate with an audience that is immune to the hard sell, savvy to marketing lingo, eager to get to the point, and inundated with messaging from a thousand other sources. Your job as a communicator is to write content […]
Think of the strongest brands you know. Were Apple, Southwest and FedEx among them? What the strongest brands have in common—and likely why these three may have come to mind first—is that they deliver well on their value proposition. That is, they do what they say they will, and most likely do it better than […]
