In 2019, the question of where marketers should focus their attention is overwhelming—not only because there is no one answer, but because networks, types of content and user behaviors are always evolving. Keeping that unknown quantity front of mind, I decided to reverse-engineer every client and business opportunity including my speaking business, influencer marketing consulting and […]
Picture this. It’s my first day at Vanguard and I am sitting in corporate orientation with many other new crew members (that’s what we call our employees). Far down on the agenda for the day, I read, “Social media policy discussion.” Considering that the basic goal of my job is to get more of the […]
We are living in the opt-in age. Our inboxes are getting more cluttered by the day, and it can give a person serious anxiety to look at their phone and see a “50” next to their email app. So how do you break through? The key is by providing people with emails that draw them […]
While we may not know what the New Year will bring, one thing is certain – content marketing is here to stay. It isn’t, however, staying the same–new tools emerge, thought leaders put new spins on old marketing tactics and individuals and businesses find new ways to cut through the online “noise” to make an […]
As soon as I asked the question, things turned awkward. I was halfway through a content marketing workshop with the social team for a large enterprise. They were frustrated. They said they didn’t have the content they needed to succeed. I mentioned one of the company’s blogs that was not only actively publishing, but had […]
To Josh Martin, social listening is as much an art as it is a science, equal parts data and gut instinct. The senior director of social media for Arby’s uses social listening techniques to monitor how the brand’s highly inventive posts are received—and translates the feedback into sharper content for the future. The Arby’s team […]
Every time a SpaceX rocket launches, all eyes are on the Twitter feeds of @ElonMusk and @SpaceX. Space is fascinating and understandably risky, but it’s how those Twitter accounts convey information that speaks to the point of this article: Vulnerability is sometimes a valuable way to endear yourself to an audience. With each launch, heart […]
If I had to pick one thought to summarize this week’s sold-out Social Shake-Up Show, it would be this: The lines between content and marketing are blurring so rapidly, the phrase “content marketing” is starting to become redundant. Words such as authenticity, experiential, immersive and storytelling were heard often during panel sessions and networking breaks […]
It’s not that your content sucks…in fact, it might even be pretty darn good. It’s just that every minute of every day, there are 1,300 more blog posts, 360,000 more tweets, 1.7 million more Facebook posts and 2 million more videos uploaded to YouTube. And that only accounts for a few channels. Which means your […]
New digital platforms are driving the evolution of communications departments into media conglomerates, generating graphic, video and other content for both broad and targeted audiences. The agenda spans from an annual horizon of what we need to communicate, all the way down to what just happened a moment ago online and whether there is an organic […]
