Influencer marketing isn’t about gut instinct or aesthetics; it’s not about magically finding the right look and feel for a brand. Influencer marketing is, at its heart, a science. Recently, I pulled some influencer data for a partnership strategy firm in New York. They work with brands and match them to other brands. In that […]
We are nearing a time where anyone, anywhere could make money from influencer marketing—and that represents a great opportunity for your brand. For the past half-decade, the focus of influencer marketing has been the social media star. Whether this was a celebrity like the Kardashians or a more niche icon like Michelle Phan, companies turned […]
The battle between Instagram and Snapchat for more users and marketing dollars continues its heated pace. This morning, Snapchat introduced a new marketing tool called Context Cards, giving Snapchat users a way to get instant information about a business featured in a Snap. For instance, if somebody Snaps a picture of their food at a restaurant, […]
As a communications professional, so much of the job is based on building relationships, whether it’s creating trust with journalists or speaking directly to your audience on social media. The same applies to influencer marketing—building relationships is key, but it’s just as critical to maintain those relationships over the long haul, says Amisha Gandhi, head of global influencer […]
If you’re a Snapchat aficionado, you’ve probably heard of Julieanna (“Julz”) Goddard, better known as YesJulz to her followers. The agency founder and philanthropist has earned her social media stripes by growing a sizable Snapchat and Instagram following, covering live music and events and partnering with brands like PUMA and Red Bull to bring audiences raw moments […]
Influencer marketing is so hot right now that brands may be too willing to get involved. When you’re in the middle of a gold rush, it’s easy to forget caution, and “fear of missing out” may make a sucker of you. This is the crux of a social media experiment by influencer marketing agency Mediakix that has […]
