If you look up the word “daunting” in the dictionary, I’m fairly certain “starting a new social media account for your company” would be one definition. When Cisco’s Talent Brand team opened an Instagram account in the summer of 2015, we didn’t just throw a few photos into the feed, bedazzle them with hashtags and […]
Kelly Stone is on a mission to evangelize careers in information technology. As the senior social media manager for CompTIA, a nonprofit trade association for Information Technology professionals, Stone is tasked with softening the IT industry’s image to a younger demographic. And Instagram has emerged as one of her most effective weapons in fighting negative […]
Instagram now has over 1 billion monthly active users, making it the fastest growing social media platform of the moment. Given that swelling volume of activity, the marketing opportunities on Instagram abound, so your brand needs to put its best foot forward. Making the most of your brand’s presence on the platform all starts with […]
Although it may not seem revolutionary at first glance, Instagram has just taken a significant step toward being a more robust and brand-friendly social platform. In an official blog post featuring an illustrative video, the photo-sharing network explains that now “you can combine up to 10 photos and videos in one post and swipe through […]
When Northrop Grumman began posting to Instagram, it wasn’t quite sure what would resonate. The global aerospace and defense technology company made the initial mistake—as many brands do—of pushing out self-serving content, viewing the platform as another method to showcase pictures of its aircraft and spacecraft. But as it dove deeper into Instagram, the company […]
Beyoncé announced on Instagram that she is once again pregnant, a revelation that sent the social media world into a frenzy. The post, a photo of the star posing near-nude holding her belly, won 6.4 million likes, breaking the record for most-liked post on Instagram (the previous record-holder was Selena Gomez, with 6.3 million likes). […]
