Whether you’re taking a break from Snapchat à la Rihanna or fed up with Facebook following the Cambridge Analytica revelations, LinkedIn and Instagram have got you covered with new features that could make communicators’ jobs a little easier. LinkedIn, well on its way to becoming a full-fledged social platform in line with Twitter, Facebook, Snapchat and […]
Mobile-first social media is so 2017. It’s time to start thinking about social as mobile-only. Here are three things you should do to ensure that you’re not alienating the vast majority of your audience.
Considering that Snapchat now shares analytics and insights with its network of influencers, its addition of “mentions” feels like another feature that will allow the platform to function as a serious tool for communicators. And considering that the company laid off over 120 engineers this week, it’s possible that the company might be content to continue beefing up its interface with innovations that already exist elsewhere.
When it comes to new features on social platforms, the difference between a toy and a tool all comes down to how you use it. While a clumsy approach might come off as a gimmick, Holli Beckman, vice president of marketing at apartment management and development company WC Smith, and co-founder of the apartment search engine Apartminty, says that platforms like […]
In a move that was long overdue, Instagram announced that it would allow for scheduling of posts ahead of time—but with a twist. You can’t schedule a post directly on the Instagram app, but you can schedule through one of Instagram’s partners, such as Hootsuite, Sprinklr or Sprout Social. The feature was announced yesterday, the latest […]
In the early days of Instagram, you had to do a lot of guesswork on how people interacted with your profile, aside from likes and comments. But the platform’s native analytics have steadily improved over time to provide more of an understanding of what your audience wants. Here are a few ways you can use Instagram’s […]
Instagram made some huge strides in 2017, as its Stories feature celebrated its first anniversary with 250 million daily users, easily eclipsing rival Snapchat, and the app overall reached more than 800 million users. So, in something of a victory lap, Instagram just released a list of its community’s biggest moments of 2017, including the top […]
When it comes to abusive or inappropriate comments on a piece of branded content, many communicators will tell you: Don’t feed the trolls. Now Instagram has made it even easier to block the haters by unrolling a new feature that gives public Instagram accounts more power over who can comment on posts. The feature, part of its […]
Swipe, skip or scroll, audiences are increasingly dismissing advertisements on Instagram. Many users take to the platform primarily to promote their individual interests, and smart brands must think about how to give audiences the spotlight rather than the other way around. Posting and promoting user-generated content (UGC) is one tactic for making your brand’s Instagram channel into a stage for audiences to […]
Instagram had cause to crow Aug. 2: It posted a celebratory blog for the one-year anniversary of Stories. Although the feature was widely viewed with skepticism upon its debut for being a blatant (and admitted) copycat of Snapchat, no principled boycott of the medium materialized. Rather, users took to the format like so many ducks to water, and […]
