When Microsoft rolled out Windows 10, it didn’t expect the deluge of social media conversations that followed. That may seem surprising for a company its size, but the response across the globe was massive. And it displayed the power of social media to force organizations to rethink their marketing, sales and customer-care strategies. Miri Rodriguez—who […]
Writing for social media is unlike writing for any other content channel. Your words have to resonate with an audience that is immune to the hard sell, savvy to marketing lingo, eager to get to the point, and inundated with messaging from a thousand other sources. Your job as a communicator is to write content […]
Think of the strongest brands you know. Were Apple, Southwest and FedEx among them? What the strongest brands have in common—and likely why these three may have come to mind first—is that they deliver well on their value proposition. That is, they do what they say they will, and most likely do it better than […]
