May 6-8, 2019
Marriott Marquis Atlanta

What’s Shakin’: Measurement

piggy bank and calculator

A Budget-Friendly Guide to Social Media Measurement

By: Sophie Maerowitz
August 6th, 2018

For communicators working with a tight budget, it can sometimes be tough to find time to post to social, let alone measure the success of those posts. But there are ways to prioritize social media measurement in your daily work, especially if you fully consider the benefits of doing so. Elizabeth Sorrell, vice president of audience […]

Do You Put Off Social Media Measurement for a Rainy Day?

June 27th, 2018

It’s one thing to have an active social media strategy. It’s quite another to measure its success and adjust accordingly to achieve program objectives. As VP, audience engagement, for Audubon Society, Elizabeth Sorrell has an intimate knowledge of social media measurement trends and will share her expertise at the upcoming Social Media Summit Aug. 9-10 in a session […]

google analytics on a mobile device, back pocket

An 8-Step Google Analytics Guide to Keep in Your Back Pocket

By: Sophie Maerowitz
June 12th, 2018

As a reporting powerhouse, Google Analytics has the potential to help communications professionals make more strategic decisions. But too often, website analytics aren’t owned by the digital communicators who make decisions about content and messaging strategy at their organizations. Paul Headley, director, client strategy and analytics at Phoenix, Ariz.-based marketing agency ZOG Digital (an Investis […]

KPI Cheat Sheet for 4 Specific Brand Goals

By: Jerry Ascierto
April 23rd, 2018

Measuring the value of PR and marketing efforts on social media continues to be a pain point for many communicators. In the broad strokes, most measurement initiatives proceed in three stages. First, you need to define the goal, then you need to determine the key performance indicators that align with those business goals. Finally, you […]

3 Tips From BuzzFeed on Interpreting Short-Form Video Analytics

By: Justin Joffe
March 15th, 2018

While an overnight change in a social platform’s algorithm might leave some startups in ruin, Chuck Lee, director of video growth analytics at Buzzfeed, says that short-form video provides an chance for media brands to read the digital tea leaves and see what content resonates best.

Spotify’s True Value for Brands

By: Hayley Jennings
March 1st, 2018

Is Spotify really worth as much as its new listing on the New York Stock Exchange claims? The popular music streaming service announced it was going public on the NYSE on Feb. 28, choosing a direct listing—rather than a conventional IPO—valued at $23 billion. A direct listing allows only existing investors to publicly trade their […]

Few Brands Have Formal Structures for Social Listening, Survey Says

By: Jerry Ascierto
January 17th, 2018

It’s a new year and you’ve resolved to measure more of your communications efforts than you did in 2017. Excellent. Before you get too far into it, though, it’s wise to huddle with senior leaders and agree on what should be measured. A new LexisNexis/PR News survey shows the metrics communicators focus on to indicate […]

The Burning Questions That Instagram Insights Can Answer

By: Danielle Brigida, U.S. Fish and Wildlife Service
January 5th, 2018

In the early days of Instagram, you had to do a lot of guesswork on how people interacted with your profile, aside from likes and comments. But the platform’s native analytics have steadily improved over time to provide more of an understanding of what your audience wants. Here are a few ways you can use Instagram’s […]

andre moraes, principal analytical lead, google

Google Shares Top Predictions for 2018—and One Overhyped Metric

By: Sophie Maerowitz
December 21st, 2017

Social media measurement sometimes feels like trying to find buried treasure. The insights gleaned from platforms like Google Analytics can be invaluable, but with so many different places to dig, so many different metrics to consider, it’s difficult to know where to train your focus. And that dilemma is only multiplied when you think about how online […]

Google Says PR Measurement Is About Quality Over Quantity

By: Samantha Wood
October 6th, 2017

When it comes to measuring your PR and communications efforts, more is not always better. Janneke van Geuns, head of insights and analytics at Google, says that she has seen communicators try to collect and track an overabundance of metrics. But collecting more data isn’t going to bring about better insights, she says. Instead, communicators […]

At The Social Shake-Up