May 12-14, 2020
Marriott Marquis Atlanta

What’s Shakin’: Media relations

Study: Journalists’ Habits on Social and How to Leverage Them

By: Justin Joffe
November 29th, 2018

Understanding the relationship journalists have with social media is critical to any marketers’ strategy. In May, media monitoring platform Muck Rack released a co-branded study with Zeno Group, “Shareability, Credibility & Objectivity: The State of Journalism Today.” Some quick survey takeaways: More than 41 percent of journalists consider the potential “shareability” of a story when deciding […]

3 Ways to Break Your PR Silo and Land Better Media Coverage

By: Kristina Libby, SoCu
September 29th, 2017

When it comes to media relations, it’s easy to think your job is all about journalists and coverage. But really, it’s about the mission: to improve a brand’s relationship with the public. Sometimes, as we become master PR practitioners, we forget the multitude of ways that other fields—such as social media and influencer marketing—can improve […]

At The Social Shake-Up