While some social marketers have the benefit of focusing solely on social, the majority of us must take a marcomm approach for our organizations, merging public relations with social media management. For those of you tasked with media relations on top of social, I’ve got a major grievance with the online media relations world to […]
When you hear “Uber,” you probably think of a ride share service. Similarly, the name “Nike” makes most of us think of shoes. What would a stranger picture when told the name of your company or product? At its core, a brand is the definition people hold in their minds of your company and its […]
Muck Rack, a journalist database, media monitoring and coverage reporting platform, has released its 2019 State of Journalism study, highlighting how journalists use social media. The study found that 47 percent of journalists believe “the way most companies share information with the media is outdated.” Here’s how reporters use social media, according to the report, and […]
Social media companies seem to be spending a lot of time in Washington, D.C. these days. Google, Twitter and Facebook executives took the stand before the Homeland Security Committee this past week, and visited Congress numerous times over the past year. Today the White House extended another D.C. invitation to the digital world, announcing a […]
Understanding the relationship journalists have with social media is critical to any marketers’ strategy. In May, media monitoring platform Muck Rack released a co-branded study with Zeno Group, “Shareability, Credibility & Objectivity: The State of Journalism Today.” Some quick survey takeaways: More than 41 percent of journalists consider the potential “shareability” of a story when deciding […]
When it comes to media relations, it’s easy to think your job is all about journalists and coverage. But really, it’s about the mission: to improve a brand’s relationship with the public. Sometimes, as we become master PR practitioners, we forget the multitude of ways that other fields—such as social media and influencer marketing—can improve […]
