Like so many digital endeavors, the best way to launch a podcast is from the ground up—and award-winning podcaster Matthew Billy’s rise to audio dominance is no exception. Billy’s first indie podcast, “Between the Liner Notes,” was shortlisted by The Atlantic, as well as the first podcast to win the Mirror Award, beating out media […]
Podcasting can be a fantastic way to reach your audience and engage with them in a meaningful way. While many forms of digital content lead to brief engagement—a like or a share—a podcast requires the listener to invest time and actively consume your content. In October 2015 I helped the Harvard T.H. Chan School of […]
Unless you’ve been living under a rock for the past five years, podcasts are probably part of your life. Since the 2014 release of NPR’s “Serial,” a phenomenally popular podcast about the legal case of a young man who may have been falsely accused of a crime that is credited by some for starting the […]
About nine months ago, sisters Alison Goldstein Lebovitz and Amanda Goldstein Marks were on the phone, cracking each other up, when they realized their conversations might make a good podcast. Each sister is accomplished in her own right: Lebovitz hosts a weekly PBS talk show from her hometown Chattanooga, Tenn., while Marks is a stand-up […]
How many times have we heard that attention spans are shrinking? Videos need to be shorter, messaging needs to happen in the first six seconds and no one will read to the bottom of a blog post. Well, podcasting throws all of those ideas out of the window. The rising success of podcasts is based […]
So, you’re the lucky one who gets to host your organization’s podcast? Take a few deep breaths and relax. And I mean that literally if you’re a bit anxious, nervous or feeling unprepared for your upcoming adventure. You will have a unique opportunity to help shape the feel and sound of your show. Of course, […]
Your organization finally has taken the plunge into podcasting. You’ve chosen a host, show title and theme music—you have the right equipment, too. Congratulations, but you’ve only just begun. If your organization wants a successful and sustainable podcast, you need to not just inform, but also entertain and engage the audience. And you can’t do […]
Podcasting has never been more popular. For years, podcasting was overshadowed by other forms of emerging media, but its momentum continues to grow. More than 10 billion podcasts were downloaded and streamed on Apple devices alone in 2016, an increase of more than 2 billion from the year before. And many brands are jumping into podcasts with […]
Podcasting is ready for its moment in the sun. For years, podcasting was overshadowed by other forms of emerging media, but it continues to grow in popularity. In fact, more than 10 billion podcasts were downloaded and streamed on Apple devices alone in 2016, an increase of more than 2 billion from the year before. […]
