Editor’s note: Welcome to the inaugural edition of “Ask a Social Media Director,” a pilot series wherein we throw three marketing-oriented questions at a social media leader in The Social Shake-Up community. Our first “victim”? Justin Buchbinder, who oversees social media for global agency FINN Partners, and wowed us with his insights on our recent […]
In an era where audiences’ appetites for social media content is seemingly endless, producing, distributing and measuring social media content can be a Sisyphean task no matter the size of your team. Too often, social media management falls on a single individual or a small team, and the increasing number of social platforms to update—paired […]
In the halcyon days of social media, new features and platforms were reasons to celebrate, providing creative outlets and online laboratories for social marketers. These days social media professionals are asked to populate an overwhelming number of platforms with fresh content daily—and the accompanying rise in blood pressure is palpable. The biggest debate around overseeing […]
MarketingProfs’ chief content officer Ann Handley closed out the 2019 Social Shake-Up with a stirring keynote aimed at the social marketer. Instead of advising marketers to keep every social channel chock-full of content and maintain the overall rapid-fire pace of social, Handley urged social marketers to slow down, enjoy the ride and focus on quality […]
Contrary to the nomenclature, a social media budget should focus on more than just dollar signs. A good budget requires research and development, as well as resources. Every organization—from billion-dollar global companies with multiple marketing departments to smaller nonprofits with social media armies of one—should take a look at where social media fits into their […]
Marketers are currently locked in an epic battle for eyes and ears, a “smash-and-grab” raid on the attention of their audience. Brands looking to win fans are converging in narrowing spaces. These are places where competition doesn’t come from the same sector, it comes from every sector—plus friends, family, cat GIFs and whatever else ends […]
Over the last year, some marketers have pulled the plug on their brands’ Snapchat presence (or have reduced resources around it). One of their biggest pain points: Snapchat’s lack of native analytics compared to Instagram Stories, which started as a clone of Snapchat and has pulled many brands back into Mark Zuckerberg’s orbit. This is […]
Infovision’s Rajesh Kari shared his advice on advocating for social budgets to the C-Suite, what KPIs are worth monitoring in 2019 and more.
Social media has become essential for businesses in every industry. Of course, you know that. Every morning, you relentlessly check every mention from the second your eyes open, to the moment you force yourself to power down and go to sleep. And while there are still those higher-level execs that aren’t quite ready to put […]
Marketers often focus on the “fun” side of social: the stories, images and conversations that bring a brand to life. Unfortunately, darker forces also exist. Brands now face a number of adversaries; from account hacks to bot attacks. Sometimes, brands are their own worst enemy, violating federal regulations that a social marketer may not have […]
