The word “engagement” gets thrown around so often, it’s become nearly meaningless in the social media world. And, while most buzzwords come and go, real engagement is a long-term play. If you’re not seeing a lot of engagement from your Facebook posts, tweets or product pictures on Instagram, you may want to take another look […]
Spring and summer of 2019 saw a flurry of notable changes to social media platforms, from interactive Instagram Stories Ads to hidden Twitter replies. Social marketers are well-served to experiment with new features as they launch. So, back by popular demand, we’ve rounded up the latest updates relevant to social marketers on Instagram and Twitter, […]
I’m Susan Chang, and I’ve been running social media programs for brands for 10 years. Currently, I’m the head of social media at Dropbox, which has taken me on the best professional adventures of my career. In my free time, you can find me at the ballet studio, watching a tennis match, or drinking boba […]
Social media marketers working at B2B brands face many of the same challenges as their B2C and nonprofit counterparts: increasing engagement, building awareness and generating sales leads. Still, there are some roadblocks unique to the B2B space, from using social to win customers for big-ticket items (e.g., million dollar software deals) to translating complex technical […]
As the volume of thought leadership content across every social platform climbs to a fever pitch, how do industry leaders break through the noise? The answer lies in thoughtful commentary—certainly in your own content, but also in response to others. It’s easy to underestimate the power of well-written, genuine feedback in a public forum with […]
As a social media army of one, I have managed social for small businesses, large corporations, PR agencies and entrepreneurs. The best advice I can offer for fellow solo social media “teams” is to make sure social media marketing is part of your daily routine. Engagement requires steady momentum; it follows that a daily social […]
I’m baaaack! Did ya miss me? Thank you to The Social Shake-Up Show for giving me another spin in the social media hot seat. For those of you have no earthly idea who I am, my name is Justin Buchbinder and I’m the Social Media Director of FINN Partners, a global integrated marketing agency. (You […]
Wouldn’t it be nice if there were a one-size-fits-all approach to successful social media marketing? If only it were that simple. The definition of success on social varies widely depending on what market your business serves. A nonprofit might track the number of attendees at its annual gala to see if a Facebook event campaign […]
Editor’s note: Welcome to the second edition of “Ask a Social Media Director,” a pilot series wherein we throw three marketing-oriented questions at a social media leader in The Social Shake-Up community. Have a burning social media management question of your own? Tweet it to @social_shakeup or message us on Facebook or Instagram, and we’ll consider it for incorporation in future columns. […]
When it comes to social media, there is no question that B2Bs face a somewhat different reality than consumer-facing brands. Like their peers in direct-to-consumer markets, B2B brand marketers are tasked with growing awareness or reach on social channels, but the route to purchase is not as traceable as that of an e-commerce or fashion […]
