If you post a brand-focused, non-coronavirus update to your social media account, how will your audience take it? During a recent webinar hosted by What’s Shakin’ sister publication PRNEWS, communicators mulled over the question, many of them concerned that promoting goods or services, fundraising efforts or other non-coronavirus content would come across as tone-deaf. To […]
As with any social media movement, online COVID relief efforts have seen their share of brands and individuals credibly contributing to social good, while others miss the mark completely. While social media influencers and celebrities have had some cringeworthy moments in recent weeks, brand entities as a whole seem to be starting to find their […]
Facebook’s stated mission has long been to “bring people closer together,” but never before have people needed social media so much to dissolve the walls and miles separating them from their loved ones. Now, more than ever, social media professionals require tools to ensure their audiences are connected, supported, entertained and—perhaps most crucial amid the […]
Hello, Social Shake-Up! Happy to be back here again to answer your questions on social strategy. I hope you’ll come see me at The Social Shake-Up Show on May 12 to talk about social media measurement. Here goes… What’s your top advice for getting ROI on social media advertising? -I’m Not Al-ROI-ght Oh, I don’t […]
Editor’s Note: While this article from Vice UK shouldn’t discourage social marketers’ efforts on Facebook, we thought our readership would benefit from a retrospective of forgotten platforms in an era when—collectively—we often neglect to remember that a social media landscape exists outside of Facebook, Instagram, TikTok and Twitter. In a globalized market, U.S.-based social media […]
As most marketers have come to realize, today’s brands would be hard-pressed to run a successful social media campaign without some kind of budget. But simply throwing dollars at a post isn’t enough to make your brand stand out or achieve business outcomes. Kelly Stone, global director of social media at CompTIA, an international tech […]
Hey there, webby folks! I’m Tom Garruto, director of operations for The Social Edge, a New York City-based social media marketing company. I helped build George Takei’s multi-platform social media presence to over 24 million followers and counting. Now I help other organizations develop their brands on social media while I pursue an MBA at […]
LinkedIn has released their Top Voices List, which showcases professionals in a variety of industries who made an impact on the social media platform through their posts, articles and comments. It’s important to note that most of the professionals recognized were senior-level executives. This indicates that social media marketing shouldn’t be limited to just your […]
Carmen Collins, Cisco’s senior social media and talent manager, has long graced the (web) pages of The Social Shake-Up. There’s a reason for that: She never fails to offer What’s Shakin’ readers an unfiltered take on social media, whether she’s questioning Instagram’s like-hiding or sounding off on improper hashtag use. Just in time for the […]
Well hello, Social Shake-Up friends! What’s shakin’? …I’ll show myself out. Just kidding! You’re stuck with me for the remainder of this column. My name is Justin Buchbinder and I’m the Social Media Director of FINN Partners, a global integrated marketing agency. This isn’t my first time at the “Ask a Social Media Director” rodeo; […]
