What’s Shakin’: COVID-19

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A Shortlist of COVID-19 Era Tools for Social Marketers

By: Sophie Maerowitz
April 6th, 2020

Working in quarantine poses unique challenges for marketers and communicators. What videoconference tools should you be using? Can you air a video press conference or statement from your CEO remotely? These questions and more were asked of sister brand PRNEWS’ recent webinar panel on COVID-19 communications. For answers, we scoured the web and polled the […]

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Should Brands Share Non-Coronavirus Content on Social Media?

By: Sophie Maerowitz
April 2nd, 2020

If you post a brand-focused, non-coronavirus update to your social media account, how will your audience take it? During a recent webinar hosted by What’s Shakin’ sister publication PRNEWS, communicators mulled over the question, many of them concerned that promoting goods or services, fundraising efforts or other non-coronavirus content would come across as tone-deaf. To […]

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COVID-19 on Social Media: A Duo of Brand Triumphs and Misses

By: Sophie Maerowitz
March 30th, 2020

As with any social media movement, online COVID relief efforts have seen their share of brands and individuals credibly contributing to social good, while others miss the mark completely. While social media influencers and celebrities have had some cringeworthy moments in recent weeks, brand entities as a whole seem to be starting to find their […]

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Social Media Roundup: Updates & Features for Facing Our New Reality

By: Sophie Maerowitz
March 26th, 2020

Facebook’s stated mission has long been to “bring people closer together,” but never before have people needed social media so much to dissolve the walls and miles separating them from their loved ones. Now, more than ever, social media professionals require tools to ensure their audiences are connected, supported, entertained and—perhaps most crucial amid the […]


Twitter Conversations Around COVID-19 Spark Renewed Call for Social Listening

By: Sophie Maerowitz
March 25th, 2020

During the last several weeks, COVID-19 has dominated social media, all but wiping out other topics and news items. COVID-19 has amassed upward of 197 million Twitter mentions worldwide during the last two weeks, Sprout Social told The Social Shake-Up. Social marketers face a conundrum: Brands that don’t provide health care, food and related services […]

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For Better or Worse, Influencers Reach Out to Homebound Audiences

By: Sophie Maerowitz
March 23rd, 2020

As the coronavirus keeps millions at home, influencers have leveraged their followings in an attempt to distract, entertain and soothe worried souls. Communicators and marketers, uncertain how to handle their influencer marketing efforts in an unforeseen online environment, face challenges ahead as they try to strike the right tone with an anxious public. Influencer efforts […]

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8 Ways to Get Smart About Live Video During the COVID-19 Crisis

By: Sophie Maerowitz
March 19th, 2020

In the age of COVID, the phrase “Extremely Online” is taking on new meaning. With so many events, one-on-one meetings and business trips suspended as a result of the pandemic, PR agencies and social marketers are urging clients to pivot from IRL events into live video. And although many companies have developed hyper-targeted social media […]

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Nextdoor User Numbers Jump as Neighbors and Government Agencies Pitch In

By: Sophie Maerowitz
March 19th, 2020

Although the COVID crisis has many reaching out online for global support and entertainment (and sometimes both), people are also seeking for updates and assistance on a local level. Nextdoor, as a social app that specializes in forging neighborhood connections, has served as an additional arm for disseminating localized information. While many organizations are sending […]

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