Working in quarantine poses unique challenges for marketers and communicators. What videoconference tools should you be using? Can you air a video press conference or statement from your CEO remotely? These questions and more were asked of sister brand PRNEWS’ recent webinar panel on COVID-19 communications. For answers, we scoured the web and polled the […]
If you post a brand-focused, non-coronavirus update to your social media account, how will your audience take it? During a recent webinar hosted by What’s Shakin’ sister publication PRNEWS, communicators mulled over the question, many of them concerned that promoting goods or services, fundraising efforts or other non-coronavirus content would come across as tone-deaf. To […]
As with any social media movement, online COVID relief efforts have seen their share of brands and individuals credibly contributing to social good, while others miss the mark completely. While social media influencers and celebrities have had some cringeworthy moments in recent weeks, brand entities as a whole seem to be starting to find their […]
Facebook’s stated mission has long been to “bring people closer together,” but never before have people needed social media so much to dissolve the walls and miles separating them from their loved ones. Now, more than ever, social media professionals require tools to ensure their audiences are connected, supported, entertained and—perhaps most crucial amid the […]
During the last several weeks, COVID-19 has dominated social media, all but wiping out other topics and news items. COVID-19 has amassed upward of 197 million Twitter mentions worldwide during the last two weeks, Sprout Social told The Social Shake-Up. Social marketers face a conundrum: Brands that don’t provide health care, food and related services […]
As the coronavirus keeps millions at home, influencers have leveraged their followings in an attempt to distract, entertain and soothe worried souls. Communicators and marketers, uncertain how to handle their influencer marketing efforts in an unforeseen online environment, face challenges ahead as they try to strike the right tone with an anxious public. Influencer efforts […]
In the age of COVID, the phrase “Extremely Online” is taking on new meaning. With so many events, one-on-one meetings and business trips suspended as a result of the pandemic, PR agencies and social marketers are urging clients to pivot from IRL events into live video. And although many companies have developed hyper-targeted social media […]
Although the COVID crisis has many reaching out online for global support and entertainment (and sometimes both), people are also seeking for updates and assistance on a local level. Nextdoor, as a social app that specializes in forging neighborhood connections, has served as an additional arm for disseminating localized information. While many organizations are sending […]
