When Instagram Stories launched in 2016, there were brands that quickly developed a game plan for the feature; others hit the ground running without a strategy in place. Which brings me to the first of my five top mistakes brands make on Instagram Stories—skipping the planning phase. Skipping the Mission Plan You’ve heard it a […]
As small businesses attempt to find their footing amid the COVID-19 pandemic, social media has proved invaluable for engaging with customers in real time. Edelman’s March 2020 Trust Barometer found that 84 percent of brands use social media channels to facilitate a sense of community and offer social support to customers. Furthermore, one in three […]
Brandon Butler isn’t your typical influencer. On Butler’s Instagram channel, Butter.ATL, you won’t see him soaking up rays in exotic travel settings or modeling a new line of designer t-shirts. Rather, Butler, who has a background in the tech sector and is currently a VP at Atlanta-based marketing agency Dagger, has built a social media […]
As a social marketer, it can be challenging to produce brand content that matches the lightning pace of social. Sometimes this means taking risks in order to introduce unfamiliar concepts to your existing audience, while reaching new eyeballs. But how do you branch out to new audiences and markets without abandoning your existing viewers? We […]
Instagram has unrolled several upgrades to its native offering for businesses, giving marketers a cause for celebration. These features should prove useful to social marketers, whether they’re looking for a tamer inbox for direct messages, information on which posts garner the most followers or the ability to gate content by demographic. Here’s an overview of […]
I’m pretty sure Instagram hates me. I’m always the last account to get the coolest functionality updates, and now, I’m one of the first accounts in the U.S. to be in the test pool for hiding likes in the newsfeed. And the verdict is…I dislike hiding likes. This might be because I inherently distrust Facebook; […]
Scammy diet products, begone: Instagram has announced it will no longer show posts promoting weight loss products and cosmetic surgeries to those 18 and younger on the platform. The company will also take down posts that make “a miraculous claim about certain diet or weight loss products…linked to a commercial offer such as a discount […]
Managing a corporate Instagram account comes with a unique set of obstacles. What should businesses be posting? Where does the content come from? How much information should be shared? Beyond the challenges of collecting content and finding time to manage the account, one of the most common frustrations is low engagement. Here are a few […]
Building a thriving Instagram following is an exciting, if challenging, process. The platform allows brands to connect with people from all over the world and share their own journeys in the process. There is also ample opportunity to educate followers and inspire others to build their own Instagram brands from scratch. Once you reel in […]
Much like finding the right search keywords for your brand, figuring out the best approach to hashtags on Instagram can be more challenging than it appears at first glance. Instagram allows for up to 30 hashtags per post, but should you use all 30 to maximize exposure, or just a select few? And how best […]
