May 6-8, 2019
Marriott Marquis Atlanta

What’s Shakin’: Instagram

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Instagram Following Strategy: The Great Debate

By: Melody Maleitzke, Director of Social Media, Barbri
August 29th, 2018

How many accounts should your brand be following on Instagram? Good question. Curious about the latest follower limits myself, I recently reached out to my friend Jenn Herman, an Instagram expert, on Facebook Messenger to find out. A bit unexpectedly, a heated debate about following and direct engagement strategy on Instagram ensued. Social marketers can stand to learn […]

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5 Reasons Why Your Brand Should Be on IGTV—and How to Take the First Steps

By: Manu Muraro
August 17th, 2018

Instagram recently launched their own video platform, IGTV. IGTV solves the need for a longer format native video tool, since Instagram Stories currently only allows 15-second videos. (In-feed video posts can go up to 60 seconds.) If your brand hasn’t started using IGTV yet, here are five benefits of the feature that will inspire you to […]

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@WeAreCisco’s 4-Pronged Instagram KPI Approach

By: Sophie Maerowitz
July 3rd, 2018

Now that Instagram has surpassed its billion-user mark, competition for attention on the platform is heating up. Instagram content must be positioned even more strategically in order to cut through the noise. Casie Shimansky, one of The Social Shake-Up’s 2018 Movers & Shakers and social media manager at Cisco’s talent brand @WeAreCisco, says that Instagram’s monumental growth […]

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What Instagram’s Trifecta of New Features Means for You

June 27th, 2018

Let’s take a look at how PR pros can make the most out of Instagram’s new video chat, topic channels and filters for Instagram Stories.

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How These 3 Brands Perfected Summer on Instagram

June 22nd, 2018

Now that Instagram considers everyone to be a creator on IGTV, we all can learn from the numerous ways that brands are crushing it with their photos and videos on the platform this summer. While brands aren’t exactly pumping out the summer fun on IGTV just yet, here are three examples of brands that have perfectly captured summer elsewhere on the platform.

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A Cheat Sheet to Beat the System on Instagram

By: Hayley Jennings
May 29th, 2018

For brands on Instagram, it might seem nearly impossible to compete with large corporations that can afford paid post after paid post in order to jump to the front of the line. But in reality, there are a few key ways to game the Instagram algorithm without breaking the bank. Manu Muraro, founder of Your […]

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5 Ways to Enhance Your Brand’s Visual Identity on Instagram

By: Sophie Maerowitz
April 25th, 2018

Does your brand’s Instagram channel stand out among the other 25 million business profiles on the platform? If not, it could be because your feed and profile don’t embrace a strong enough visual identity. Erica Campbell Byrum, assistant vice president of social media at Apartments.com, says Instagram visual themes must consistently play up the mood […]

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Instagram Rolls Out New Focus and @Mention Features

By: Hayley Jennings
April 11th, 2018

Instagram announced yesterday that it was releasing two new features, in an apparent effort to step up its competition with Apple and Snapchat. The photo-sharing platform officially rolled out Focus, which it has been publicly testing since March. In a press release, Instagram explained that when a user uses the Focus feature (available within Stories) to […]

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What Instagram’s Altered Algorithm Really Means for Brands

By: Hayley Jennings
March 23rd, 2018

Instagram has finally heeded years of user complaints, sort of. Posts on Instagram will now appear in more of a chronological order. In a March 22 blog post on the Instagram Press site, the company explained that “we’re…making changes to ensure that newer posts are more likely to appear first in feed.” It also announced […]

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LinkedIn Adds Video Filters; Instagram Beefs Up Profile Links

By: Sophie Maerowitz
March 22nd, 2018

Whether you’re taking a break from Snapchat à la Rihanna or fed up with Facebook following the Cambridge Analytica revelations, LinkedIn and Instagram have got you covered with new features that could make communicators’ jobs a little easier. LinkedIn, well on its way to becoming a full-fledged social platform in line with Twitter, Facebook, Snapchat and […]

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