May 12-14, 2020
Marriott Marquis Atlanta

What’s Shakin’: Instagram

comic art of spy wiretapping a woman on the phone

How Much is Instagram Listening In, Really?

By: Carmen Collins, Sr. Social Media/Talent Brand Manager, Cisco
July 8th, 2019

Have you ever thought, “Instagram really knows me! The ads they serve me are spot-on.” Your next thought might have been, “The ads are so good, it’s almost like they’re listening to me.” You wouldn’t be alone. Even Oprah’s bestie, Gayle King, had to ask Instagram’s Adam Mosseri in an interview on CBS News if […]

instagram navigation

How to Make the Most of Instagram Story Navigation Metrics

By: Sophie Maerowitz
June 6th, 2019

Instagram business accounts produce one third of the highest engaged Stories on the platform. But how should businesses be benchmarking their Story efforts and taking action to further audience growth? Instagram’s native analytics (Insights) hold the key for social marketers who wish to iterate on recent successes. We’ll wager that no brand is publishing the maximum […]

instagram poll sticker

3 Brands Getting Instagram Stories Right—and How to Emulate Them

By: Sophie Maerowitz
May 22nd, 2019

Those of us spending a few hours minutes a day tapping through Instagram Stories know that brands’ Stories, wedged in between friends’ content, run the gamut from intriguing (“this product looks great! I can’t wait to share this with my partner/coworker/friend”) to abhorrent (“tap away, fast, before this brand retargets me”). How do social marketers stay […]

screenshots of checkout on instagram

How Social Marketers Can Leverage Checkout on Instagram

By: Lucy Kaplan
March 29th, 2019

It was not a matter of “will this happen,” so much as when: Instagram has been flirting with e-commerce since 2016, when the platform first announced Shopping Tags for posts (and now Stories). Toward the end of 2018, Instagram dipped its toes a bit deeper into online shopping by adding the “Shop” tab on business […]


How Butter.ATL Grew Its Instagram Followers by 1,100% in 60 Days

By: Brandon Butler, Executive Director, Butter.ATL
March 11th, 2019

Thinking and acting like a media company, no matter what industry you’re in, can help you succeed. Our company, Butter.ATL is the living example of this. Our media-centric approach led to a more than 1,000% growth in followers in just 60 days.

instagram features

New Stickers Are Here, Creator Accounts Coming and Other Features to Integrate into Your 2019 Instagram Strategy

By: Staff Report
December 20th, 2018

Instagram has recently rolled out or is in the process of testing new features that social media marketers should keep an eye on or may start using immediately. New Stickers: Countdowns and Questions Whether it’s personally or for business, we are on a perpetual countdown. Five days til Christmas. 12 days to New Year’s. Four […]

close friends

How Brands Can Use Instagram’s New ‘Close Friends’ Feature

By: Colleen Lutolf
November 30th, 2018

Instagram rolled out a “Close Friends” list feature for Stories today, allowing users to share their content with a smaller group of followers that they can choose. You can update your list and add or remove followers at any time. Followers can’t request to be added to it and they won’t be notified when you […]

visual storytelling instagram

Visual Storytelling on Instagram: What You Should and Shouldn’t Be Doing

By: Rich Thomaselli
November 14th, 2018

More than 400 million people across the planet use Instagram Stories to share images and videos, with some brands finding visual storytelling engages potential customers, maybe even more so, than any written explanation. But, as with anything, there are dos and don’ts when it comes to going to market. Here’s are list of dos and […]

instagram live

How to Launch on Instagram Live

By: Casie Shimansky
November 1st, 2018

Just before the Christmas holiday in 2016, Instagram gifted its (at the time) 600 million monthly active users with a whole new space to play in – Instagram Live. Cue social media managers everywhere racing to figure out how to implement IG Live into their 2017 strategies before the Times Square ball drop two weeks […]

instagram hearts, neon

3 Instagram Features to Leverage for Maximum Engagement

By: Sophie Maerowitz
October 18th, 2018

The social media industry moves at a rapid pace, and early adopters of new features are often the biggest winners in terms of engagement. While it may feel risky to try features that others haven’t yet integrated into their social media efforts, social platforms’ algorithms tend to reward those who jump in first, says Manu […]

At The Social Shake-Up