May 6-8, 2019
Marriott Marquis Atlanta

What’s Shakin’: Instagram

visual storytelling instagram

Visual Storytelling on Instagram: What You Should and Shouldn’t Be Doing

By: Rich Thomaselli
November 14th, 2018

More than 400 million people across the planet use Instagram Stories to share images and videos, with some brands finding visual storytelling engages potential customers, maybe even more so, than any written explanation. But, as with anything, there are dos and don’ts when it comes to going to market. Here’s are list of dos and […]

instagram live

How to Launch on Instagram Live

By: Casie Shimansky
November 1st, 2018

Just before the Christmas holiday in 2016, Instagram gifted its (at the time) 600 million monthly active users with a whole new space to play in – Instagram Live. Cue social media managers everywhere racing to figure out how to implement IG Live into their 2017 strategies before the Times Square ball drop two weeks […]

instagram hearts, neon

3 Instagram Features to Leverage for Maximum Engagement

By: Sophie Maerowitz
October 18th, 2018

The social media industry moves at a rapid pace, and early adopters of new features are often the biggest winners in terms of engagement. While it may feel risky to try features that others haven’t yet integrated into their social media efforts, social platforms’ algorithms tend to reward those who jump in first, says Manu […]

Instagram Stories shopping

Instagram Opens Up Shopping in Stories to Brands

By: Sophie Maerowitz
September 24th, 2018

In June, Instagram announced it would be adding the option for “select” brands to allow customers to shop via special tags on Instagram Stories. And, after piloting the feature for several months to its test group, the tap-to-buy option has been made available for all business accounts approved for Shopping as of Sept. 17. The […]

instagram, follow

Instagram Following Strategy: The Great Debate

By: Melody Maleitzke, Director of Social Media, Barbri
August 29th, 2018

How many accounts should your brand be following on Instagram? Good question. Curious about the latest follower limits myself, I recently reached out to my friend Jenn Herman, an Instagram expert, on Facebook Messenger to find out. A bit unexpectedly, a heated debate about following and direct engagement strategy on Instagram ensued. Social marketers can stand to learn […]

I'm thinking yes, cell phone video of neon sign for instagram

5 Reasons Why Your Brand Should Be on IGTV—and How to Take the First Steps

By: Manu Muraro
August 17th, 2018

Instagram recently launched their own video platform, IGTV. IGTV solves the need for a longer format native video tool, since Instagram Stories currently only allows 15-second videos. (In-feed video posts can go up to 60 seconds.) If your brand hasn’t started using IGTV yet, here are five benefits of the feature that will inspire you to […]

WeAreCisco Insta

@WeAreCisco’s 4-Pronged Instagram KPI Approach

By: Sophie Maerowitz
July 3rd, 2018

Now that Instagram has surpassed its billion-user mark, competition for attention on the platform is heating up. Instagram content must be positioned even more strategically in order to cut through the noise. Casie Shimansky, one of The Social Shake-Up’s 2018 Movers & Shakers and social media manager at Cisco’s talent brand @WeAreCisco, says that Instagram’s monumental growth […]

What Instagram’s Trifecta of New Features Means for You

June 27th, 2018

Let’s take a look at how PR pros can make the most out of Instagram’s new video chat, topic channels and filters for Instagram Stories.

How These 3 Brands Perfected Summer on Instagram

June 22nd, 2018

Now that Instagram considers everyone to be a creator on IGTV, we all can learn from the numerous ways that brands are crushing it with their photos and videos on the platform this summer. While brands aren’t exactly pumping out the summer fun on IGTV just yet, here are three examples of brands that have perfectly captured summer elsewhere on the platform.

A Cheat Sheet to Beat the System on Instagram

By: Hayley Jennings
May 29th, 2018

For brands on Instagram, it might seem nearly impossible to compete with large corporations that can afford paid post after paid post in order to jump to the front of the line. But in reality, there are a few key ways to game the Instagram algorithm without breaking the bank. Manu Muraro, founder of Your […]

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