One of the things I love about social media marketing is the data it offers. My team and I like to talk about the immediate feedback we get as soon as something is posted. Within hours, we know if a piece of content is a hit or miss. We’ve trained ourselves to watch engagement, track […]
We launched Coca-Cola Journey on Nov. 12, 2012, as a meaningful way to connect with our consumers and fans. Brand journalism was still in its infancy at that time. We wanted to make a bold statement by turning our corporate website into a digital magazine, so we did just that. My challenge was to make […]
Facebook has reported more metrics troubles for those who use its mobile platform (read: most Facebook users). The social platform and ad publishing giant has reported a discrepancy in Like and Share counts when a user enters a URL into the search bar in its mobile app. In an image posted to Facebook’s blog, the […]
Good news for the communicator who relies heavily on metrics, but is often short on time: Google has announced an update designed to make the Google Analytics interface a lot simpler to navigate. Better menu navigation. With a full list of menu options in the leftmost navigation bar, users can switch between reports much faster. The navigation bar is […]
The Snapchat statistics are tempting for even the most risk-averse brand communicator: 100 million daily active users; 10 billion videos watched daily, surpassing Facebook; more users than Twitter; 14% of smartphone users who are 35 or older are using Snapchat, a surprising number that is sure to grow. But can a brand communicator measure success […]
You hear it constantly when brand communicators discuss social media, particularly Facebook: “It’s all pay-to-play. Don’t kid yourself.” We asked Melissa Wisehart, director, social and digital strategy, Moore Communications Group, to give us tips about how to get the most out of analytics and creating paid ads. PR News: We know you can speak for hours about […]
With so much digital data out there, it’s never been easier for communicators to delve into the numbers to track the specifics of PR campaigns. This is especially true of social media. Whether it’s a platform’s built-in analytics or a third-party service bringing together data from across the web, all the information PR pros could […]
PR pros working in the trenches of social media know the value of a great content calendar. Having a plan for what content is being produced and shared is a necessity when working with fast-moving social media channels. A social media calendar provides a bird’s-eye view of your content on all channels and incorporates items […]
