Has your organization ever held meetings about improving web traffic, but let the implementation of SEO strategies fall by the wayside? If so, you’re not alone. Randy Hui, director of digital strategy at Pancreatic Cancer Action Network (PanCAN), a nonprofit dedicated to fighting the world’s toughest cancer, says that until recently—although some search optimization plans […]
Building and maintaining an effective website requires some soul-searching. While a successful donation campaign or high number of form fills is cause for celebration, it’s often what isn’t working that gets overlooked, whether you’re updating an existing site or launching a new one. Cassie Katz, director of marketing at Professional Services Council (PSC), a trade association for […]
During moments of crisis, communicators tend to focus on how stakeholders and audiences view their brand or client. But of growing concern is what search engines see when a negative news story hits. Whether you’re focusing on crisis proactively or after the fact, search engine optimization has a crucial role to play, say Charles Taylor, SEO manager […]
In the upcoming Aug. 10 Social Media Summit session in San Francisco, “State-of-the-Art SEO: Your Content’s Not King If It’s Not on Page 1 of a Google Search,” Ali Haris, senior manager, SEO, at Macy’s, will share best practices for brands. Here’s a peek into what’s coming on Aug. 10.
Type any word into Google followed by the word “video” and you’ll see a number of YouTube links load at the top of your browser. That’s because YouTube is the world’s second-largest search engine next to parent company Google. And as such, it’s a crucial tool for social media marketers to make YouTube part of […]
Any time you search on Google, more than half of the returned results are links to social profiles. That’s why when you’re trying to increase your brand’s search relevancy online, you should focus your efforts on your social channels as well as your owned sites. Engagement comes down to making sure you’re targeting the correct […]
Look out, Snapchat and Instagram: Google is joining the Stories game. The tech giant has launched a Stories-esque feature, AMP Stories, as part of its AMP service, an open-source library on which users can build webpages easily found by search engines, which are indexed on and optimized for mobile. AMP Stories string together visual content in […]
When it comes to SEO, who better to offer insight than the ultimate authority on the subject: Google? At least, that’s how Grant Simmons sees it. Simmons, the vice president of search marketing at Homes.com, relies on a number of Google resources to stay up-to-date with the latest on its search algorithm and guidelines. (He […]
Jon Chang, digital marketing director at Kickstarter, has spoken to many organizations about “modern” SEO. But not all definitions of “modern” are equal, especially for something as dynamic as SEO algorithms. Chang often finds that what some brands consider a modern SEO strategy is built on old assumptions and rules that aren’t as relevant in 2018. This can […]
If you want to optimize a web page to be front and center on a Google search, there’s so much more to it than just using a couple of keywords in the title. While a title or headline that effectively showcases your message is important, that’s just the literal tip of the SEO iceberg. From […]
