SEO team around a search bar

4 Routes to Stronger SEO Collaboration at Your Organization

By: Sophie Maerowitz
August 3rd, 2018

Has your organization ever held meetings about improving web traffic, but let the implementation of SEO strategies fall by the wayside? If so, you’re not alone. Randy Hui, director of digital strategy at Pancreatic Cancer Action Network (PanCAN), a nonprofit dedicated to fighting the world’s toughest cancer, says that until recently—although some search optimization plans […]

Winchester Mystery House

Is Your Brand’s Website a Winchester Mystery House?

By: Sophie Maerowitz
July 24th, 2018

Building and maintaining an effective website requires some soul-searching. While a successful donation campaign or high number of form fills is cause for celebration, it’s often what isn’t working that gets overlooked, whether you’re updating an existing site or launching a new one. Cassie Katz, director of marketing at Professional Services Council (PSC), a trade association for […]

man searching for SEO

Verizon’s Tips for Making SEO Your Reputational Powerhouse

By: Sophie Maerowitz
July 5th, 2018

During moments of crisis, communicators tend to focus on how stakeholders and audiences view their brand or client. But of growing concern is what search engines see when a negative news story hits. Whether you’re focusing on crisis proactively or after the fact, search engine optimization has a crucial role to play, say Charles Taylor, SEO manager […]

How Macy’s SEO Leader Optimizes SEO Strategies for Fortune 100 Companies

By: Jim Alkon
June 19th, 2018

In the upcoming Aug. 10 Social Media Summit session in San Francisco, “State-of-the-Art SEO: Your Content’s Not King If It’s Not on Page 1 of a Google Search,” Ali Haris, senior manager, SEO, at Macy’s, will share best practices for brands. Here’s a peek into what’s coming on Aug. 10.

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The Keys to SEO Success Using YouTube

By: Sophie Maerowitz
May 31st, 2018

Type any word into Google followed by the word “video” and you’ll see a number of YouTube links load at the top of your browser. That’s because YouTube is the world’s second-largest search engine next to parent company Google. And as such, it’s a crucial tool for social media marketers to make YouTube part of […]

4 search bars with "wwws"

The 4 W’s of Search Relevance and Social Engagement

By: Hayley Jennings
May 10th, 2018

Any time you search on Google, more than half of the returned results are links to social profiles. That’s why when you’re trying to increase your brand’s search relevancy online, you should focus your efforts on your social channels as well as your owned sites. Engagement comes down to making sure you’re targeting the correct […]

What We Know Now About Google AMP Stories

By: Sophie Maerowitz
February 23rd, 2018

Look out, Snapchat and Instagram: Google is joining the Stories game. The tech giant has launched a Stories-esque feature, AMP Stories, as part of its AMP service, an open-source library on which users can build webpages easily found by search engines, which are indexed on and optimized for mobile. AMP Stories string together visual content in […]

google, button

From the Horse’s Mouth: 4 Google Guidelines to Improve Your SEO

By: Sophie Maerowitz
February 15th, 2018

When it comes to SEO, who better to offer insight than the ultimate authority on the subject: Google? At least, that’s how Grant Simmons sees it. Simmons, the vice president of search marketing at, relies on a number of Google resources to stay up-to-date with the latest on its search algorithm and guidelines. (He […]

4 Common SEO Mistakes and How to Fix Them

By: Sophie Maerowitz
January 3rd, 2018

Jon Chang, digital marketing director at Kickstarter, has spoken to many organizations about “modern” SEO. But not all definitions of “modern” are equal, especially for something as dynamic as SEO algorithms. Chang often finds that what some brands consider a modern SEO strategy is built on old assumptions and rules that aren’t as relevant in 2018. This can […]

A 12-Step Checklist to Optimize Your Content for a Google Search

By: Samantha Wood
September 25th, 2017

If you want to optimize a web page to be front and center on a Google search, there’s so much more to it than just using a couple of keywords in the title. While a title or headline that effectively showcases your message is important, that’s just the literal tip of the SEO iceberg. From […]

At The Social Shake-Up