Social media platforms are inherently unpredictable. At any time, platforms can make algorithm changes that drastically impact organic reach (like Facebook’s newsfeed update in 2018). This makes relying on social media platforms for consumer engagement a risky business venture. However, when social media posts are coupled with insightful keyword tactics, user engagement can blossom. The […]
In SEO research, it’s crucial to develop a firm understanding of keywords that apply to your brand and their search volumes. This will allow you to better evaluate competitors and get more granular with your search strategy, looking at the differences between searches based on seasonality and location. (For more on developing an initial list […]
The secret behind grabbing your target market’s interest lies in understanding how they search for and discover information on your brand. Keyword research provides data-supported answers to questions about popular search trends and the ways people prefer to consume content. These answers open doors to shape content through the mind of a consumer. Adopting your […]
As you probably know, search engine optimization is a technical term to describe what people do to help a website rank on search engines like Google. Before I dive into today’s topic, let me first share a few statistics in case you don’t believe in SEO: SEO is an $80 billion industry, and that number […]
It is widely believed that Google doesn’t use social media signals directly for ranking purposes. But that doesn’t mean good social coverage can’t boost your SEO. As your social media content is exposed to a bigger set of eyes, some of those viewers will further amplify your content, especially if you use smart targeting to […]
SEO is one of the most-discussed topics in the world of digital marketing for a reason. Despite the millions of online properties out there, only 10 websites appear on the first page of Google. And over 90% of customers—the people that buy your products and pay your bills—never search past the first page. Frustratingly, the […]
Whether or not social media impacts SEO has been one of the biggest unknowns for SEO experts for years. In 2014, Google released a video claiming that social media doesn’t have a direct effect on the rankings. Since then, no new comments have been made on the topic, leaving marketers with several questions: Now that […]
When it comes to SEO, for better or worse, you’re playing for Google’s team here and Google changed the landscape a few years ago. So what are the new rules of SEO as we head into 2019? Let’s take a look. 1. KEYWORDS, KEYWORDS, KEYWORDS –This is a fine art. Oh, you still want a […]
Search engine optimization is a necessary skill for any communicator who wants to earn a spot on page one of Google search, but it’s often less of a cross-organizational best practice and instead siloed into a niche function. Because of this, certain content decisions might be cause for rethinking your organization’s SEO strategy. And influencer marketing is one of those cases.
Google has the final say in what pages rank at the top of search results. So it makes sense that Google tools would be best suited for measuring the success of your website optimization efforts. Google has several enterprise-level tools that require a budget, but many of its tools—including Data Studio, recently graduated from beta—are […]
