May 6-8, 2019
Marriott Marquis Atlanta
SEO

3 Basic Rules for Good SEO

By: Rich Thomaselli
November 13th, 2018

When it comes to SEO, for better or worse, you’re playing for Google’s team here and Google changed the landscape a few years ago. So what are the new rules of SEO as we head into 2019? Let’s take a look. 1. KEYWORDS, KEYWORDS, KEYWORDS –This is a fine art. Oh, you still want a […]

How to Keep Your Influencers From Hurting Your SEO Ranking

By: Justin Joffe
October 24th, 2018

Search engine optimization is a necessary skill for any communicator who wants to earn a spot on page one of Google search, but it’s often less of a cross-organizational best practice and instead siloed into a niche function. Because of this, certain content decisions might be cause for rethinking your organization’s SEO strategy. And influencer marketing is one of those cases.

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3 Google Tools to Up Your SEO Game

By: Sophie Maerowitz
October 3rd, 2018

Google has the final say in what pages rank at the top of search results. So it makes sense that Google tools would be best suited for measuring the success of your website optimization efforts. Google has several enterprise-level tools that require a budget, but many of its tools—including Data Studio, recently graduated from beta—are […]

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4 Routes to Stronger SEO Collaboration at Your Organization

By: Sophie Maerowitz
August 3rd, 2018

Has your organization ever held meetings about improving web traffic, but let the implementation of SEO strategies fall by the wayside? If so, you’re not alone. Randy Hui, director of digital strategy at Pancreatic Cancer Action Network (PanCAN), a nonprofit dedicated to fighting the world’s toughest cancer, says that until recently—although some search optimization plans […]

Winchester Mystery House

Is Your Brand’s Website a Winchester Mystery House?

By: Sophie Maerowitz
July 24th, 2018

Building and maintaining an effective website requires some soul-searching. While a successful donation campaign or high number of form fills is cause for celebration, it’s often what isn’t working that gets overlooked, whether you’re updating an existing site or launching a new one. Cassie Katz, director of marketing at Professional Services Council (PSC), a trade association for […]

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Verizon’s Tips for Making SEO Your Reputational Powerhouse

By: Sophie Maerowitz
July 5th, 2018

During moments of crisis, communicators tend to focus on how stakeholders and audiences view their brand or client. But of growing concern is what search engines see when a negative news story hits. Whether you’re focusing on crisis proactively or after the fact, search engine optimization has a crucial role to play, say Charles Taylor, SEO manager […]

How Macy’s SEO Leader Optimizes SEO Strategies for Fortune 100 Companies

By: Jim Alkon
June 19th, 2018

In the upcoming Aug. 10 Social Media Summit session in San Francisco, “State-of-the-Art SEO: Your Content’s Not King If It’s Not on Page 1 of a Google Search,” Ali Haris, senior manager, SEO, at Macy’s, will share best practices for brands. Here’s a peek into what’s coming on Aug. 10.

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The Keys to SEO Success Using YouTube

By: Sophie Maerowitz
May 31st, 2018

Type any word into Google followed by the word “video” and you’ll see a number of YouTube links load at the top of your browser. That’s because YouTube is the world’s second-largest search engine next to parent company Google. And as such, it’s a crucial tool for social media marketers to make YouTube part of […]

Kickstarter Offered 4 W’s for Search Relevance and Social Engagement at SSU 2018

By: Hayley Jennings
May 10th, 2018

Any time you search on Google, more than half of the returned results are links to social profiles. That’s why when you’re trying to increase your brand’s search relevancy online, you should focus your efforts on your social channels as well as your owned sites. Jon Chang, digital marketing director at Kickstarter and a speaker […]

What We Know Now About Google AMP Stories

By: Sophie Maerowitz
February 23rd, 2018

Look out, Snapchat and Instagram: Google is joining the Stories game. The tech giant has launched a Stories-esque feature, AMP Stories, as part of its AMP service, an open-source library on which users can build webpages easily found by search engines, which are indexed on and optimized for mobile. AMP Stories string together visual content in […]

At The Social Shake-Up