What’s Shakin’: Social Commerce

sumo oranges

A Sweet Formula for Breaking Through the Noise

By: Fred Haberman, Co-Founder + CEO of Haberman
July 22nd, 2019

The signal-to-noise ratio in social media today has never been greater. Certain voices break through, but if you’re not tweeting from the White House or riding a wave of well-earned publicity by winning a World Cup (congrats, USWNT!), how do you get your message to successfully reach your audience? Our agency recommends learning from a […]

facebook, groups, discover

5 Strategies for B2B Social Selling on Facebook

By: Jock Breitwieser, SocialSellinator
May 29th, 2019

Facebook is an ideal platform for social selling. With 2.3 billion users, Facebook is the third most visited website worldwide (Google and YouTube hold the top spots). However, the way people use the platform requires employing some unique strategies for establishing connections and top-of-funnel interactions. Facebook is a personal platform first. You don’t want to send business […]

These New Instagram Features Shorten the Route From Awareness to Purchase

By: Sophie Maerowitz
November 16th, 2018

Just in time for the holiday season, Instagram has expanded its offerings for brands handling their e-commerce through the platform, while also giving users the ability to track how much time they spend scrolling through their feed and Stories. New shopping features include the rollout of clickable video product tags, collections and a special “Shop” […]

Driving Toward Smarter CX: How a 118 Year-Old B2B Company Leveraged Social for Sales

By: Angela Wells, Oracle
February 9th, 2018

Can you imagine a B2B company selling a $150,000 product on social media using 280 characters or less? OK, so it’s not quite that simple. But I’ve had so much fun watching how Mack Trucks has used social media in combination with other marketing channels to launch its first new highway truck in more than […]

whatsapp for business

WhatsApp Launches App for Small Businesses

By: Sophie Maerowitz
January 19th, 2018

Small businesses have a new social customer care tool. Messaging giant WhatsApp has launched a new app just for small businesses. Using the app, small-business owners can provide contact details to customers, use chatbot features including greetings, replies and away messages and view metrics around customer responses. “WhatsApp Business enables you to have a business […]

Keep It Real: Yelp’s Perspective on Social Selling and Brand Promise

By: Samantha Wood
December 8th, 2017

A critical mass of great reviews on Yelp can catapult a brand’s image in the public’s imagination and become a key piece in a customer’s path to purchase. But the social-selling dance between customer and brand is a delicate one. Companies often get into trouble when they artificially hype their marketing efforts to promise more than they can deliver—a […]

Most Millennials and Gen Z-ers Tune Out Mobile Ads, Survey Finds

By: Miranda Shulman
November 30th, 2017

The generational divide among social media users is not as pronounced as it once was, but brands are having a harder time breaking through, according to Deloitte’s 11th annual Digital Democracy Survey. While it’s no surprise that over 90 percent of millennials and Gen Z are active social media users, the survey found that 87 percent […]

More Americans Turn to Social for News, Even if They Don’t Trust It

By: Miranda Shulman
November 14th, 2017

More than two-thirds of American adults use social media as a source for getting daily news, up from 62% in 2016, according to a recent survey conducted by Pew Research. However, that doesn’t mean they trust the information. In terms of volume, Facebook leads all other platforms, with 45% of all U.S. adults relying on it as a pathway […]

How to Integrate Social Media Into a Customer Journey Map

By: Franklin Goldberg, HarperCollins
November 10th, 2017

Many of the world’s most successful companies share a common focus that drives everything they do—they obsess over customers. Apple, Amazon, Adobe, Microsoft—they’re all devoted to being customer-centric. Steve Jobs said, “You’ve got to start with the customer experience and work back toward the technology—not the other way around.” Amazon’s mission statement says, “Our vision […]

Facebook Far and Away the Preferred Social Platform for Purchases

By: Miranda Shulman
October 31st, 2017

Facebook is the platform of choice for those making purchases via social media, with 47.7% of U.S. social commerce buyers purchasing items through the platform, according to a recent poll by influencer marketing agency Open Influence. Instagram came a distant second, at 8.6%, while only 0.8% of social commerce buyers said Snapchat was their conduit to […]

At The Social Shake-Up