May 12-14, 2020
Marriott Marquis Atlanta

What’s Shakin’: Digital PR

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What Facebook’s Latest Data Research Program Means for Marketers

By: Sophie Maerowitz
June 13th, 2019

Facebook’s media relations team is not having an easy year. From an ongoing Federal Trade Commission (FTC) investigation into the company’s privacy practices, to overall user trust issues following the Cambridge Analytica scandal, the company has suffered a reputation dive among consumers who no longer buy the company’s stated mission to “give people the power […]

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‘Brené Brown Me’: Yelp’s John Carroll on Social Listening, Brand Evangelism and Modern Marketing

By: Sophie Maerowitz
April 18th, 2019

Yelp may not always come up in conversation as a social network the likes of Facebook or Instagram, but for small businesses and their customers, Yelp is a godsend. The platform is crucial for connecting consumers to businesses across the spectrum, from boutiques to celebrity chef restaurants to dentists’ offices. Since its founding in 2004, […]

Why Agencies of the Future Must Have Distribution Platforms

By: Kristina Libby, S.W.C.
February 22nd, 2019

Agencies of the future are not just service agencies. They don’t merely represent and provide counsel for brands. Instead, agencies of the future must also have distribution platforms. Distribution platforms provide data and qualified links, increase creativity, improve testing capacity and short-cut outreach efforts. This improves the overall caliber of agency services. A variety of […]

How Millennials and Gen Z Will Accelerate Innovation and Possibly Make You Millions

By: Blair Broussard, ARPR
February 2nd, 2018

Did you know that 2017 was the first year that baby boomers, Gen X, millennials and Gen Z were all working together in harmony in the PR industry? That’s right, the first Gen Z-ers (born between 1995 and 2012) graduated from college and entered the workforce. There’s a famous great divide between these generations, bringing different values, […]

It’s Time for Communicators to Be Disruptors, not the Disrupted

By: Brandi Boatner, IBM
January 11th, 2018

The 2018 Golden Globe Awards told a very powerful tale while celebrating diversity and equality, and delivering some critical messages for our time. However, as I sat in my living room applauding, cheering and crying at times, I could not help but think of a phrase—digital disruption—as I watched the broadcast. The Globes were digital disruption […]

9/11 Commemorations From Brands on Social: Respect and Restraint Rule the Day

By: Ian James Wright
September 12th, 2017

On Sept. 11, 2017, many organizations took to social media to make some sort of post commemorating the terrorist attacks of 2001. Most of them were some variation on the post below: Today we remember, reflect and honor all those affected by the events of 9/11. #NeverForget pic.twitter.com/3wtJmtWTNr — NEW YORK KNICKS (@nyknicks) September 11, […]

Harvey Relief: How 3 Brands Are Communicating (or Not Communicating) Their Help

By: Ian James Wright
August 31st, 2017

Doing good for people in times of need can be tricky for brands. If you draw attention to a tragedy too much or in the wrong way, the public might accuse you of trying to score PR points. (And some brands might be doing just that.) Sometimes it helps the cause to draw more attention to […]

6 Takeaways From comScore’s 2017 Mobile App Report

By: Ian James Wright
August 28th, 2017

With Google and Facebook placing increasing value on the mobile experience, the era of focusing on “internet trends” may be over, while mobile trends have taken center stage—the internet is mobile now and vice versa. So how are smartphone users interacting with their devices and engaging with apps and websites? Understanding this is the object of comScore’s 2017 U.S. Mobile App Report, which […]

Instagram Stories Celebrates a Year of Success—and the Decline of Snapchat

By: Ian James Wright
August 3rd, 2017

Instagram had cause to crow Aug. 2: It posted a celebratory blog for the one-year anniversary of Stories. Although the feature was widely viewed with skepticism upon its debut for being a blatant (and admitted) copycat of Snapchat, no principled boycott of the medium materialized. Rather, users took to the format like so many ducks to water, and […]

Facebook to Prioritize Links to Sites With Quick Load Time—10 Tips to Get Up to Speed

By: Ian James Wright
August 3rd, 2017

Facebook engineers Jiayi Wen and Shengbo Guo explained in a newsroom post Aug. 2 that an update to News Feed will soon show users more stories that will load quicker on mobile. This will take into account not only the speed of the site itself, but also users’ network connections at the time they are browsing. For experts on […]

At The Social Shake-Up