Even the most seasoned actors will tell you that performing live is a scary thing. And many brands just starting to experiment with Facebook Live are confronting that same fear. But best practices are emerging through the trial and error of early adopters, and sometimes those lessons buck conventional wisdom. For instance, one of the […]
Facebook just unveiled another missile in its arms race against Snapchat. The social media giant has launched Stories, a Snapchat clone that gives Facebook users access to the two most unique aspects of the Snapchat interface: content that disappears after 24 hours and augmented reality lenses. While Facebook has already launched Snapchat-like platforms Instagram Stories and […]
If imitation is the sincerest form of flattery, Snapchat must be feeling full of itself this week. Even before everyone had a chance to absorb the news and implications of Instagram’s new geostickers, parent company Facebook officially launched Messenger Day, another clone of Snapchat’s “Stories” format, for iOS and Android. The feature will look and feel […]
With more than 1.7 billion monthly active users, Facebook already gives marketers better reach and audience insight than any other platform on the web. Now, with Facebook Live, marketers can get face-to-face with their audience in real-time. It’s a new era for both engagement and traffic, when done correctly. But how can marketers leverage the […]
Even with the plethora of competing social media platforms available, Facebook is still a great channel for brands seeking extensive reach and engagement. However, with Facebook’s constant algorithm changes, tightening rules and ever-evolving features, brands may have a tough time figuring it out. It can’t hurt to learn from the best, right? We imagine that’s what […]
Facebook Live has a lot of advantages for communicators: People are drawn to the medium out of curiosity, Facebook’s algorithm privileges it above other forms of content and the medium prompts engagement probably more than any other. But can you take those advantages and turn them into a winning strategy for capturing audience attention? Caitlin […]
As it’s early in 2017, we’re still trend hunting. So we gathered select members of PR News’ Social Shake-Up Conference board of advisors for a roundtable on social trends for communicators. We also asked about best practices for social storytelling, how to spend little and get a lot from social and how to surmount obstacles […]
Communicators looking to jump on the Facebook Live trend should spend some time seeking inspiration from brands doing it well, and one of the foremost brands of that category is matchmaker eHarmony. Check out its videos page for a wealth of examples of how to target an audience and engage it. Kerianne Mellott, social media director at […]
Whether you’re starting your first Facebook advertising campaign or are just looking to increase your effectiveness, taking your social presence to the next level through paid advertising can seem overwhelming. However, a quick checklist can help streamline the process to get your ads up and running faster and on your way to growth. While these […]
If you’ve been waiting for Facebook Live to roll out more measurement and audience growth options, you’re in luck: Facebook has announced several new features communicators can use to more effectively measure and broadcast quality content. The update includes six distinct features that will help stabilize footage, increase flexibility and collaboration for multiple admins and […]
