Facebook, which was originally launched as a platform to help college students connect, is now officially inviting users under 13 to join with its new “Messenger Kids” app. Facebook has tried in many ways to become the only app you need on your phone—from meal ordering, job hunting and crisis response, to video and live […]
Facebook is the platform of choice for those making purchases via social media, with 47.7% of U.S. social commerce buyers purchasing items through the platform, according to a recent poll by influencer marketing agency Open Influence. Instagram came a distant second, at 8.6%, while only 0.8% of social commerce buyers said Snapchat was their conduit to […]
Facebook wants to be your everything. For long-time users of the platform, it may have happened slowly enough that you didn’t quite realize its ambitions. But take a step back and think about all the features that have been added since the days when you couldn’t do much more than post a status or picture: […]
It has been a bruising month for Facebook, to say the least. Reports that Facebook’s self-service ad-buying tool may have been used by Russian agents to undermine the 2016 election—as well as allowed anti-Semitic groups to target like-minded individuals—has damaged the brand’s reputation and raised questions about federal regulation of social media ads. The revelations […]
Facebook recently announced a new feature: Crisis Response, a center that brings its various tools and features for responding to tragedies and natural disasters into one place. Open Crisis Response, select one of the ongoing crises in the world and you’ll be able to: let your followers know you’re safe with Safety Check get the latest updates about […]
Users logging on to Facebook today will notice a new television-shaped icon gracing the platform as the social media giant unveiled its latest video feature, dubbed Watch, on Aug. 31. The video hub features a mix of original long-form programming from creators and publishers and has hit the ground running with a lineup of hundreds of shows, […]
Facebook engineers Jiayi Wen and Shengbo Guo explained in a newsroom post Aug. 2 that an update to News Feed will soon show users more stories that will load quicker on mobile. This will take into account not only the speed of the site itself, but also users’ network connections at the time they are browsing. For experts on […]
Facebook IQ, the social media giant’s consumer and advertising insights team, recently made public the results of a survey it commissioned to understand video trends. The study, based on 1,500 respondents aged 18-64 in the U.S. and Canada, offers some insights and takeaways that help communicators understand what their video’s purpose should be on various platforms. […]
Facebook Insights provides a wealth of demographic data and offers a unique window into what kinds of posts Facebook audiences respond to. But while Insights reports are a crucial tool—especially to discern whether business objectives are being met—they can also contain an overwhelming amount of data to parse. To avoid wading into a sea of irrelevant metrics, Kathleen […]
For many businesses, leads and sales are primary KPIs. But before you can track sales, you have to generate them—and standing out from the crowd on social media is no easy task. Online consumers can anticipate when ads are coming and they know when and how to skip them. Think about when an ad pops […]
