May 6-8, 2019
Marriott Marquis Atlanta

What’s Shakin’: Influencer Marketing

diverse influencers

6 Ways to Ensure Your Multicultural Influencer Marketing Isn’t a #Fail

By: Sophie Maerowitz
October 17th, 2018

“Don’t be Pepsi.” That’s a piece of advice many influencer marketing experts have shared since the soda brand’s 2017 misstep, when it cast Kendall Jenner as a champion of diversity and the Black Lives Matter movement. At a Communications Week event Oct. 16 at the Viacom offices in New York, the importance of getting multicultural […]

influencers

5 Tips for Improving ROI From Influencer Marketing

By: Caroline Waxler
October 10th, 2018

The practice of brands working with influencers is not slowing down. Social media marketing platform Klear’s latest annual report, The State of Influencer Marketing, states that influencer marketing grew by 198 percent in 2017. But getting ROI from working with influencers is not as simple as paying an influencer to promote your brand and racking up impressions. […]

What Fashion Influencer Network Revolve’s IPO Means for Social Marketers

By: Justin Joffe
October 3rd, 2018

Fashion e-commerce site Revolve filed an IPO this week. The site, which describes itself in the filing as a “next-generation fashion retailer for millennial consumers”, mentions the word influencers a whopping 79 times. Going public also brings on an increased level of scrutiny, and the need for Revolve to make sure its influencers are properly disclosing their relationships to the FTC. That has not always been the case.

Nike Just Did It: Kaepernick’s New Deal is a Smart Calculated Risk

September 6th, 2018

This past Labor Day, Nike announced Colin Kaepernick as the main face for the 30th anniversary of its “Just Do It” campaign. Heaps of praise, and condemnation, were immediate. #BoycottNike continues to trend, as conservatives across the country destroy the Nike goods they paid good money for in protest, and Nike shares took a slight dip.

How Logitech Uses Micro Influencers to Promote Its Products

By: Jim Alkon
June 26th, 2018

Influencer marketing has become a key part of many communication strategies. But there’s a lot to consider to achieve the desired result. At PR News’ upcoming Social Media Summit in San Francisco, Logitech’s Krista Todd will provide some insights from the front lines in “Influencer Marketing: Activating Macro and Micro Influencers for Maximum Effect.” Here’s a sneak peek of some key session talking points.

New Tools from YouTube and Facebook Put Influencers and Creators First

June 20th, 2018

Just three days in, the 2018 Cannes Lions International Festival of Creativity’s increased emphasis on influencers and creators can be felt everywhere. Cannes has made no secret of restructuring its nine staple awards, removing more than 100 subcategories. It also added categories, the net effect of which is an increased focus on the power of influencer-led storytelling. Following suit with the restructuring, two massive social platforms unveiled timely tools for advertisers and influencers.

Coca-Cola and OshKosh B’gosh Shared How to Activate Influencers for Maximum Effect at SSU 2018

By: Justin Joffe
May 10th, 2018

Brands are tapping influencers at an unprecedented rate. Yet influencer marketing is far from worry-free. Jennifer DelVecchio, entertainment marketing lead at The Coca-Cola Company, and Tracy Del Moral, director of marketing at OshKosh B’gosh, discussed working with macro-influencers and micro-influencers, respectively, during a panel at the Social Shake-Up Show.

At SSU 2018, 4 Top Influencers Got Raw and Real About Influencer Marketing

By: Justin Joffe
May 10th, 2018

Brian Fanzo, CEO of iSocialFanz, Work With The Coach CEO Nathan Pirtle, entrepreneur YesJulz and Snapchat pioneer Shonduras closed out the 2018 Social Shake-Up Show in Atlanta with a discussion about how influencer marketing partnerships can go wrong, and what it takes to make them worthwhile for all parties.

Instagram Is the Most Active Influencer Channel…and Snapchat Doesn’t Even Come Close

By: Jerry Ascierto
April 12th, 2018

While blog posts were once a prime domain for influencer marketing efforts, brands are increasingly targeting specific platforms—and Instagram has emerged as the clear choice, according to “Major Insights From Micro-Influencers,” a survey of 400 micro-influencers conducted by Atlanta-based Everywhere Agency. About 80% of the micro-influencers surveyed reported an increase in platform-specific campaigns and the […]

Killer Mike Flexes Influencer Muscles With NRA Interview and Inevitable Apology

By: Justin Joffe
March 26th, 2018

The March for Our Lives on March 24 attracted huge crowds across the country in support of gun reform. But upsetting the march’s No. 1 trending position on Twitter that afternoon, the National Rifle Association released an interview with rapper and activist Killer Mike. The interview was widely criticized by gun-reform advocates but it quickly became something else: a textbook example of the power influencers have to further a national conversation, sometimes at the expense of the very organization with which they are affiliated.

At The Social Shake-Up