May 6-8, 2019
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What’s Shakin’: Influencer Marketing

2019 predictions

Ready for 2019? See What These CMOs, Influencers Expect in the Upcoming Year

By: Justin Joffe
December 14th, 2018

‘Tis the season for listicles. With every holiday party or cup of eggnog poured comes a treasure trove of lists recapping significant marketing and communications developments from the last year, along with predictions for 2019. Among them, Boston-based agency Pan Communications has shared a roundup of what 19 notable CMOs and influencers are expecting for […]

influencer marketing

How to Find the Right Influencer for Your Brand

By: Stephanie Proft, Account and Content Strategist, Everywhere Agency
December 3rd, 2018

From DIYers to stylish toddlers, domestic divas to jet setters on a budget, influencers come in all shapes, sizes, and even species. It can be overwhelming to consider the vast variety of content creators and their dedicated audiences when you, as a brand, are honing in on who would make for an ideal collaborator. Is […]

payless or palessi?

Payless Gets Influencers, Content and Buzz with ‘Palessi’ Prank

By: Rich Thomaselli
November 30th, 2018

In an attempt to prove that perception is more influenced by context than discernment, Payless Shoe Stores earlier this week took over a former Armani store in the oh-so-trendy Los Angeles suburb of Santa Monica, dressed it up with what looked like high-end sculptures and art pieces, re-branded it as the boutique shoe store ‘Palessi’, […]

social media Influencer marekting

How to Launch a Successful Influencer Marketing Campaign

By: Danica Kombol, CEO, Everywhere
October 19th, 2018

Influencer marketing at its core is real people talking about brands, products and services they love. Because influencer marketing does not look like a traditional ad buy, many mistakenly assume you can’t measure it. In fact, it’s eminently measurable – the challenge is deciding what you want to measure, then making sure you have the […]

diverse influencers

6 Ways to Ensure Your Multicultural Influencer Marketing Isn’t a #Fail

By: Sophie Maerowitz
October 17th, 2018

“Don’t be Pepsi.” That’s a piece of advice many influencer marketing experts have shared since the soda brand’s 2017 misstep, when it cast Kendall Jenner as a champion of diversity and the Black Lives Matter movement. At a Communications Week event Oct. 16 at the Viacom offices in New York, the importance of getting multicultural […]

influencers

5 Tips for Improving ROI From Influencer Marketing

By: Caroline Waxler
October 10th, 2018

The practice of brands working with influencers is not slowing down. Social media marketing platform Klear’s latest annual report, The State of Influencer Marketing, states that influencer marketing grew by 198 percent in 2017. But getting ROI from working with influencers is not as simple as paying an influencer to promote your brand and racking up impressions. […]

What Fashion Influencer Network Revolve’s IPO Means for Social Marketers

By: Justin Joffe
October 3rd, 2018

Fashion e-commerce site Revolve filed an IPO this week. The site, which describes itself in the filing as a “next-generation fashion retailer for millennial consumers”, mentions the word influencers a whopping 79 times. Going public also brings on an increased level of scrutiny, and the need for Revolve to make sure its influencers are properly disclosing their relationships to the FTC. That has not always been the case.

Nike Just Did It: Kaepernick’s New Deal is a Smart Calculated Risk

September 6th, 2018

This past Labor Day, Nike announced Colin Kaepernick as the main face for the 30th anniversary of its “Just Do It” campaign. Heaps of praise, and condemnation, were immediate. #BoycottNike continues to trend, as conservatives across the country destroy the Nike goods they paid good money for in protest, and Nike shares took a slight dip.

How Logitech Uses Micro Influencers to Promote Its Products

By: Jim Alkon
June 26th, 2018

Influencer marketing has become a key part of many communication strategies. But there’s a lot to consider to achieve the desired result. At PR News’ upcoming Social Media Summit in San Francisco, Logitech’s Krista Todd will provide some insights from the front lines in “Influencer Marketing: Activating Macro and Micro Influencers for Maximum Effect.” Here’s a sneak peek of some key session talking points.

New Tools from YouTube and Facebook Put Influencers and Creators First

June 20th, 2018

Just three days in, the 2018 Cannes Lions International Festival of Creativity’s increased emphasis on influencers and creators can be felt everywhere. Cannes has made no secret of restructuring its nine staple awards, removing more than 100 subcategories. It also added categories, the net effect of which is an increased focus on the power of influencer-led storytelling. Following suit with the restructuring, two massive social platforms unveiled timely tools for advertisers and influencers.

At The Social Shake-Up