What’s Shakin’: Monitoring

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#SSU2020 Speaker Q&A: Kristi Daraban on Social Media Monitoring

By: Seth Arenstein
August 27th, 2020

With The Social Shake-Up virtual show nearing, we’re giving readers and soon-to-be attendees a chance to hear from this year’s speaker roster. The Social Shake-Up cast includes marketing and communication professionals who manage social media messaging at top brands and nonprofits, from the American Heart Association to UPPAbaby. In this interview, Kristi Daraban, AVP, social […]

Gen Zer’s View: PR Needs to Prompt Social Conversations About Change

By: Thomas Gillespie
August 19th, 2020

[Editor’s Note: From time to time, The Social Shake-Up presents thoughts from those breaking into the business. Thomas Gillespie is a 2020 graduate of Tufts University. He recently completed an internship at Momentum Communications Group.] I am constantly reminded of the Greek myth of Sisyphus–cursed to eternally push a boulder up a hill, only to […]

woman in quarantine on social media

How to Adjust Your Quarantine Social Media Strategy to Meet Shifting Audience Tastes

By: Molly Jones, Content Strategist, Sparkloft Media
May 21st, 2020

Social media usage has soared since lockdowns began and Americans went online seeking relief and distraction. As the weeks wear on, it’s likely we will enter a phase of frustration and burnout. To stay relevant, brands will need to monitor social media users and offer content to meet their needs. As a way to gauge […]

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Social Media During and After COVID-19: What Brands Need to Know

By: Rachael Samuels, Manager of Social Media, Sprout Social
May 18th, 2020

As the world focuses on flattening the COVID-19 curve, marketers are still finding their footing, especially on social media. There is no official manual for the current situation. But by taking a deep look at existing data we can better understand how the landscape has shifted and where the path forward lies for businesses. Looking […]

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How Arizona’s Office of Tourism Brought Sunshine to Social Media

By: Seth Arenstein
December 5th, 2019

It’s early December and some houses already have snow outside their door. Does that make you feel blue? Tired, even? Good. That’s part of the reasoning behind Arizona Office of Tourism’s (AOT) social media effort to associate the state with warm weather. The Office’s goal, of course, is to encourage people to visit the country’s […]

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A Look at Arbys’ Social Monitoring Mastery

By: Jerry Ascierto
November 18th, 2019

To Arby’s Josh Martin, social listening is as much an art as it is a science, equal parts data and gut instinct. As senior director of digital and social media, Martin uses social listening techniques to monitor how the brand’s highly inventive posts are received—and translates the feedback into sharper content for the future. The […]

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Why Your Brand Should Take a Serious Look at Twitch

By: Sophie Maerowitz
May 20th, 2019

Is Instagram getting too crowded for you? If your audience skews young, it’s high time to look into Twitch. Facebook has become a no-man’s land for Generation Z (and many millennials). The massive number of brands and users now competing for audiences on Instagram is making it increasingly difficult to capture attention. To meet this […]

8 Tips for Managing a Social Media Crisis

By: Lucy Kaplan
April 25th, 2019

Whether you’re watching the news, scrolling through Twitter or chatting with a friend, the topic of conversation is more often than not a brand experiencing a crisis on social media. Does this mean that brands are suddenly behaving badly? Or is this just how we live now? (It’s ok. You can pick both answers.) We […]

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‘Brené Brown Me’: Yelp’s John Carroll on Social Listening, Brand Evangelism and Modern Marketing

By: Sophie Maerowitz
April 18th, 2019

Yelp may not always come up in conversation as a social network the likes of Facebook or Instagram, but for small businesses and their customers, Yelp is a godsend. The platform is crucial for connecting consumers to businesses across the spectrum, from boutiques to celebrity chef restaurants to dentists’ offices. Since its founding in 2004, […]

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5 Threats to Your Nonprofit’s Reputation on Social Media

By: Rebecca Rose, Director of Marketing & Communications, Everglades Foundation
March 6th, 2019

It can be hard to protect your nonprofit’s reputation online. It is even more challenging when your organization is attacked by a mysterious entity, and you don’t know who is behind the screen. The internet has made it easier for people to speak their mind or voice their opinion anonymously, which makes it easier for […]

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