With The Social Shake-Up virtual show nearing, we’re giving readers and soon-to-be attendees a chance to hear from this year’s speaker roster. The Social Shake-Up cast includes marketing and communication professionals who manage social media messaging at top brands and nonprofits, from the American Heart Association to UPPAbaby. In this interview, Kristi Daraban, AVP, social […]
[Editor’s Note: From time to time, The Social Shake-Up presents thoughts from those breaking into the business. Thomas Gillespie is a 2020 graduate of Tufts University. He recently completed an internship at Momentum Communications Group.] I am constantly reminded of the Greek myth of Sisyphus–cursed to eternally push a boulder up a hill, only to […]
Social media usage has soared since lockdowns began and Americans went online seeking relief and distraction. As the weeks wear on, it’s likely we will enter a phase of frustration and burnout. To stay relevant, brands will need to monitor social media users and offer content to meet their needs. As a way to gauge […]
As the world focuses on flattening the COVID-19 curve, marketers are still finding their footing, especially on social media. There is no official manual for the current situation. But by taking a deep look at existing data we can better understand how the landscape has shifted and where the path forward lies for businesses. Looking […]
It’s early December and some houses already have snow outside their door. Does that make you feel blue? Tired, even? Good. That’s part of the reasoning behind Arizona Office of Tourism’s (AOT) social media effort to associate the state with warm weather. The Office’s goal, of course, is to encourage people to visit the country’s […]
To Arby’s Josh Martin, social listening is as much an art as it is a science, equal parts data and gut instinct. As senior director of digital and social media, Martin uses social listening techniques to monitor how the brand’s highly inventive posts are received—and translates the feedback into sharper content for the future. The […]
Is Instagram getting too crowded for you? If your audience skews young, it’s high time to look into Twitch. Facebook has become a no-man’s land for Generation Z (and many millennials). The massive number of brands and users now competing for audiences on Instagram is making it increasingly difficult to capture attention. To meet this […]
Whether you’re watching the news, scrolling through Twitter or chatting with a friend, the topic of conversation is more often than not a brand experiencing a crisis on social media. Does this mean that brands are suddenly behaving badly? Or is this just how we live now? (It’s ok. You can pick both answers.) We […]
Yelp may not always come up in conversation as a social network the likes of Facebook or Instagram, but for small businesses and their customers, Yelp is a godsend. The platform is crucial for connecting consumers to businesses across the spectrum, from boutiques to celebrity chef restaurants to dentists’ offices. Since its founding in 2004, […]
It can be hard to protect your nonprofit’s reputation online. It is even more challenging when your organization is attacked by a mysterious entity, and you don’t know who is behind the screen. The internet has made it easier for people to speak their mind or voice their opinion anonymously, which makes it easier for […]
