May 12-14, 2020
Marriott Marquis Atlanta

What’s Shakin’: Monitoring

gamer playing on twitch

Why Your Brand Should Take a Serious Look at Twitch

By: Sophie Maerowitz
May 20th, 2019

Is Instagram getting too crowded for you? If your audience skews young, it’s high time to look into Twitch. Facebook has become a no-man’s land for Generation Z (and many millennials). The massive number of brands and users now competing for audiences on Instagram is making it increasingly difficult to capture attention. To meet this […]

8 Tips for Managing a Social Media Crisis

By: Lucy Kaplan
April 25th, 2019

Whether you’re watching the news, scrolling through Twitter or chatting with a friend, the topic of conversation is more often than not a brand experiencing a crisis on social media. Does this mean that brands are suddenly behaving badly? Or is this just how we live now? (It’s ok. You can pick both answers.) We […]

yelp logo in neon

‘Brené Brown Me’: Yelp’s John Carroll on Social Listening, Brand Evangelism and Modern Marketing

By: Sophie Maerowitz
April 18th, 2019

Yelp may not always come up in conversation as a social network the likes of Facebook or Instagram, but for small businesses and their customers, Yelp is a godsend. The platform is crucial for connecting consumers to businesses across the spectrum, from boutiques to celebrity chef restaurants to dentists’ offices. Since its founding in 2004, […]

hand fixing fake blocks to "fact"

5 Threats to Your Nonprofit’s Reputation on Social Media

By: Rebecca Rose, Director of Marketing & Communications, Everglades Foundation
March 6th, 2019

It can be hard to protect your nonprofit’s reputation online. It is even more challenging when your organization is attacked by a mysterious entity, and you don’t know who is behind the screen. The internet has made it easier for people to speak their mind or voice their opinion anonymously, which makes it easier for […]

kid listening through can

4 Tactics for Improved Social Listening

By: Lucy Kaplan
March 4th, 2019

Social media listening, also referred to as social media monitoring, is the process of finding out what’s being said about your company, product, brand or team on social media, and analyzing that data. Done right, social listening can be one of the most important tools for gathering intelligence from your customers, allowing you to use […]

Santa as social media marketer

Who’s Monitoring Your Social Channels During the Holidays?

By: Seth Arenstein
December 18th, 2018

[Note: This is one of a series of sponsored content posts created in partnership with Crisp.] It’s Christmas Day. There’s a dusting of snow outside and a warm fire in the chimney. The kids are opening presents. You’re ready to put a 21-pound bird in the oven. It will be the centerpiece of the day’s meal. Relatives […]

How to Stay Offline and Enjoy Summer Vacation OOO

June 28th, 2018

In a perfect world, your summer vacation would begin the moment you set your inbox’s “out of office” message and leave your desk. As most professional communicators know, though, PR is far from a perfect world. Crises materialize that require your advice or input, while requests come down from the C-suite that you would be wise to address in a time-sensitive fashion.

Facebook, Not Twitter, Is the Customer Service Platform of Choice for Most Brands

By: Jerry Ascierto
May 15th, 2018

In many ways, Twitter’s real-time immediacy has turned the platform into a modern version of the customer call center. In fact, customer service interactions over Twitter have increased 250% over the last two years, according to the company. Yet, an overwhelming majority of brands choose Facebook as the front lines of their customer-service efforts. And […]

Few Brands Have Formal Structures for Social Listening, Survey Says

By: Jerry Ascierto
January 17th, 2018

It’s a new year and you’ve resolved to measure more of your communications efforts than you did in 2017. Excellent. Before you get too far into it, though, it’s wise to huddle with senior leaders and agree on what should be measured. A new LexisNexis/PR News survey shows the metrics communicators focus on to indicate […]

internet troll

Troll Control: Instagram’s Latest Feature Helps Brands Block the Haters

By: Sophie Maerowitz
September 27th, 2017

When it comes to abusive or inappropriate comments on a piece of branded content, many communicators will tell you: Don’t feed the trolls. Now Instagram has made it even easier to block the haters by unrolling a new feature that gives public Instagram accounts more power over who can comment on posts. The feature, part of its […]

At The Social Shake-Up