Doing good for people in times of need can be tricky for brands. If you draw attention to a tragedy too much or in the wrong way, the public might accuse you of trying to score PR points. (And some brands might be doing just that.) Sometimes it helps the cause to draw more attention to […]
It’s probably safe to say that everyone interested in brand communications has watched the infamous Pepsi commercial that was swiftly yanked from the internet after savage criticism on social media (and by Stephen Colbert, among many others). Let’s not mince words: The commercial was deeply bad in several ways, a perfect storm of poor decisions. You might […]
According to the U.S. Department of Education, approximately 20% of high school students drop out of high school. The potential of these young people goes to waste, and the Taco Bell Foundation wants to change that. Taco Bell launched the Taco Bell Foundation in 1992 to invest in teens and ignite their future, starting with high […]
