To quote a wise man (Albus Dumbledore, of course!): “Dark times lie ahead of us, and there will be a time when we must choose between what is easy and what is right.” In this climate, should a brand choose easy or right or both? This has been a year of many things. For social […]
Did you experience a sudden and sharp sense of FOMO last week? Then you should’ve been in San Francisco with PR News. An all-star lineup of speakers presented on topics ranging from SEO and Google Analytics to influencer marketing and Snapchat at the Big 4 Social Media Conference and Google for Communicators Boot Camp held […]
I’ve written before about where social media should live in your organization, and the answers varied from customer service to digital marketing to marketing communications. A few days later, I sat down with Linda Rutherford, CCO of Southwest Airlines, to get her perspective on how the airline dealt with the same question. To her, the question centers around […]
Humanizing your brand online isn’t always easy, especially if you work in an industry that’s perceived as stuffy and stodgy. But State Farm Insurance is shattering those preconceived notions by using social listening to personalize their brand in unexpected ways. We’ve all heard the old adage that you have two ears and one mouth because you should […]
Every time a SpaceX rocket launches, all eyes are on the Twitter feeds of @ElonMusk and @SpaceX. Space is fascinating and understandably risky, but it’s how those Twitter accounts convey information that speaks to the point of this article: Vulnerability is sometimes a valuable way to endear yourself to an audience. With each launch, heart […]
Reebok’s Twitter account showed a satirical streak July 14 when it mocked President Trump’s comment to France’s first lady Brigitte Macron that she’s “in such good shape…beautiful.” Reebok’s post, structured as a sort of flow chart, applies the president’s words to six scenarios—such as being in an elevator or at the gym working out—when such […]
If you look up the word “daunting” in the dictionary, I’m fairly certain “starting a new social media account for your company” would be one definition. When Cisco’s Talent Brand team opened an Instagram account in the summer of 2015, we didn’t just throw a few photos into the feed, bedazzle them with hashtags and […]
Snapchat introduced a new tracking feature called Snap Map last week, allowing users to share their location as well as see where their friends are and, in some cases, what they’re doing. The feature allows users to zoom in on neighborhoods, streets or even apartment buildings and acts as a heat map of sorts, using […]
For the past decade, people have argued about where social media should sit in a company’s organizational chart. And communicators have summarily been shifted around as the argument evolves and various experts pontificate on the best location. But ultimately, there’s no such thing as a one-size-fits-all approach—social media’s location should be a direct reflection of a […]
Kelly Stone is on a mission to evangelize careers in information technology. As the senior social media manager for CompTIA, a nonprofit trade association for Information Technology professionals, Stone is tasked with softening the IT industry’s image to a younger demographic. And Instagram has emerged as one of her most effective weapons in fighting negative […]
