If the output between paid, owned and earned media has become blurred and increasingly cross-pollinated, then why is the internal structure at most organizations still so linear? When I was in the broadcast news business a decade ago, it wasn’t uncommon to receive several dozen press releases between the time I left for the night and […]
Anyone who has had a five-minute conversation with me—or follows me on Twitter—knows that I’m a huge fangirl of “The Walking Dead.” Since the sold-out Social Shake-Up Show was recently held in Atlanta, where “The Walking Dead” is filmed, I took the opportunity to visit some of the show’s key locations. I saw Rick Grimes’ house, […]
Generating new and exciting content is essential to any social media strategy, but it’s no small feat. Brands spend a good chunk of their marketing budget on copywriters, agencies and influencers to build a library of rich, dynamic content that captures and captivates their audience’s attention. At Hilton, we’ve built a similar tribe of content […]
It’s been said that a picture is worth a thousand words. If this is true—and even this writer, editor and lifelong lover of long-form prose is squarely in the camp of believers—then you could argue that video and other multimedia content are worth millions. This is especially the case in the very crowded brand journalism […]
Instagram now has over 1 billion monthly active users, making it the fastest growing social media platform of the moment. Given that swelling volume of activity, the marketing opportunities on Instagram abound, so your brand needs to put its best foot forward. Making the most of your brand’s presence on the platform all starts with […]
Social media sites are popular targets when it comes to hacking. LinkedIn was targeted last year, with details of over 100 million users put up for sale on the dark web. Even Facebook founder Mark Zuckerberg had his accounts compromised. In fact, almost two-thirds of U.S. adults believe their social media accounts have been hacked, […]
No one is arguing against the benefits of customer loyalty communities. In fact, most Fortune 500 brands are working hard to cultivate a network of loyal customers online. Mostly, this community-building happens on social media when brands build pages and platforms to attract and retain those loyal customers. However, many brands develop myopic views around their […]
Facebook just unveiled another missile in its arms race against Snapchat. The social media giant has launched Stories, a Snapchat clone that gives Facebook users access to the two most unique aspects of the Snapchat interface: content that disappears after 24 hours and augmented reality lenses. While Facebook has already launched Snapchat-like platforms Instagram Stories and […]
Influencer marketing is typically available only to brands with huge budgets to spend on big-name celebrities and well-connected media publishers, so smaller firms often assume they can’t afford it. Despite the volume of coverage around micro-influencers (who cost far less than standard influencers), there have not been many resources explaining how those with smaller budgets […]
Do you have the guts to cede control of your social media to employees? This takes trust, but according to Carmen Collins, social media lead for Cisco’s Talent Brand team, it can be a rewarding way to get out your message, promote the brand’s culture and build your following. In PR News’ new Social Media […]
