If you’re thinking about abandoning Twitter to refocus your efforts on Snapchat or Instagram, you may want to reconsider: A whopping 40% of journalists source their stories on Twitter, according to a Cision report. What’s more, Medium reports that almost a quarter of the platform’s verified user base are journalists. And if the 2016 election cycle […]
It’s official: Snapchat has reached phenomenon status. Not even the traditional news media—which tends to pay far more attention to platforms like Twitter and Facebook—can deny Snapchat’s unique and unstoppable appeal. A New York Times piece on Dec. 1 pinpointed the platform’s special sauce as “human editing and curation over stories selected by personalization algorithms…A […]
Admit it, at least one time when you were tweeting or commenting on Snapchat’s recently announced goggles, you accidentally typed Googles. In fact, the miscue might be more of a Freudian slip than a bad keystroke. The $130 sunglasses, unveiled Sept. 23, which will allow users to shoot snaps from a tiny camera embedded in […]
Navigating the various social media platforms can be a little like traveling the globe. Each network has its own individual customs, languages and culture. If you want to thrive in such strange and often disparate arenas, you’re going to have to approach each social space on its own terms. Some platforms have more in common […]
Conference speakers have many ways to make a point: they can speak louder, throw up their hands, add an inflection point to a sentence and then raise their eyebrows, to name a few. Doing a headstand on stage? You don’t see that often. But that’s what Adbul Muhammad, vp of digital development at rbb Public […]
If social media is worth doing, it’s worth doing right. There are some notable examples of brands committing embarrassing online flubs, but don’t pat yourself on the back just because you haven’t screwed up big time: Most social media crimes are crimes of omission. If you’re like most brands, you could be doing better. Bianchi Public […]
Brands have two options to connect the right messages with the right people on social media—using paid posts or developing a roster of people with real influence in a particular market. This is an extreme point of view, but one held by many brand communicators. Organic reach on social has become a kind of lost […]
If you’re in charge of a brand Twitter account, the idea of using emojis has probably been floated, and probably at least one person in the room has grimaced. Sure, people use them constantly and you want to be in touch with them, but coming from a brand, emojis can seem desperately phony (see headline for verbal […]
PR pros working in the trenches of social media know the value of a great content calendar. Having a plan for what content is being produced and shared is a necessity when working with fast-moving social media channels. A social media calendar provides a bird’s-eye view of your content on all channels and incorporates items […]
To call social media revolutionary would be a drastic understatement. Just a little more than a decade since the first Facebook account, social networks have become so ingrained in daily life that imagining a world without them is about as difficult as imagining a world before the lightbulb or automobile. In public relations, widespread adoption […]
