100 million is a number so big that it’s hard to accurately envision it. This might make it easier: 100 million hours is over 11,415 years. That’s more than twice as long as the entire span of recorded human history. Got it? Now get this: That’s also how much video is watched on Facebook every […]
Snapchat continues to roll out features that make it easier for communicators to use the platform. Last week’s addition of Memories may eat away at the ephemeral quality that helped Snapchat rise to prominence, but it undeniably expands the possibilities for content production. It also offers communicators more ability to shape the message, a concern brands have […]
Conference speakers have many ways to make a point: they can speak louder, throw up their hands, add an inflection point to a sentence and then raise their eyebrows, to name a few. Doing a headstand on stage? You don’t see that often. But that’s what Adbul Muhammad, vp of digital development at rbb Public […]
Online video now accounts for more than 50% of all mobile traffic, according to U.K.-based digital marketing company Merchant Marketing Group. So it’s time to produce more videos, right? Well, as Sam Rooeintan, founder and creative director of Marstudio, writes in PR News’ recently published Book of Visual Storytelling, with popularity comes a crowd. Your […]
Instagram is so big now that not being involved should qualify as PR malpractice. It’s time to get posting in earnest, but before you do, recognize that Instagram is a unique platform that calls for unique content. We tapped Kira Clayborne (manager, digital marketing & media at Church’s Chicken) to share some of the guiding principles […]
Pinterest has come a long way since it launched back in 2010, but despite the rise of Promoted Pins the platform remains true to its users. The whole experience revolves around visually enticing, professional quality images that tap into users’ personal interests and passions. All this means that if your brand decides to take the […]
To call social media revolutionary would be a drastic understatement. Just a little more than a decade since the first Facebook account, social networks have become so ingrained in daily life that imagining a world without them is about as difficult as imagining a world before the lightbulb or automobile. In public relations, widespread adoption […]
