When Paige Farrow came to Char-Broil as its director of digital marketing, she knew the outdoor grill brand could tell its story on social media in a much more engaging way. The veteran of Coca-Cola’s digital marketing team decided to experiment with some different video formats in 2016, and found success with a series of […]
It’s official: Snapchat has reached phenomenon status. Not even the traditional news media—which tends to pay far more attention to platforms like Twitter and Facebook—can deny Snapchat’s unique and unstoppable appeal. A New York Times piece on Dec. 1 pinpointed the platform’s special sauce as “human editing and curation over stories selected by personalization algorithms…A […]
While Snapchat’s game-like, whimsical interface may not seem to be the obvious go-to for communicators at b2b companies, the platform has plenty to offer any brand looking to explore a new channel for audience growth. Take a look at GE, for instance: Its interactive in-airport snaps saw a multitude of engagements with consumers who had […]
It doesn’t matter who your audience is or what kind of organization you work for—if you want to connect with people on digital devices you can’t go wrong with video. That is, as long as you don’t waste precious resources and budget dollars. You know video is what people want to watch (if not listen […]
Before you go live with a video broadcast on either Facebook or Periscope, consider this: Following viral Facebook Live coverage of Native American-led protests against the construction of the Dakota Access pipeline, Democracy Now! reporter Amy Goodman is facing riot charges from the state of North Dakota. If you’re a brand communicator, you’re not likely to […]
Since Instagram Stories was released in early August amid accusations of it being a Snapchat ripoff, users have quickly warmed to the new feature—and that includes brands. There has been a lower barrier to entry than on Snapchat, since many brands already had an Instagram account with followers and had a visible history of posts that […]
With many brands getting started with Snapchat, and plenty timidly staying away, we asked Sarah Maloy, director of social media and external video at Fuse Media LLC, parent of national television network Fuse TV, to tell us of Snapchat traps to avoid. Here’s what she said: There are plenty! One of the biggest traps is […]
Communicators know Snapchat is a powerful tool for audience engagement, but that means nothing if they’re dealing with a skeptical C-suite. Limited metrics, doubts about the platform’s staying power and a reluctance to stretch lean social media budgets further are just a few of the arguments communicators might encounter when proposing a Snapchat channel launch. Kelly Barrett, […]
If you want your social media content to be viewed and shared more, step one—step zero, even—is settling on video as a medium. Facebook, among others, is rapidly becoming a video-centric platform, and its algorithms are rewarding communicators who take the time to post video. But not all video is created equal, and you’ll find […]
An infographic can be a great way to share your story—provided it’s the right story for the medium. As we know, there’s no silver bullet when it comes to info-delivery methods. You might feel that you have an intuitive sense of what’s appropriate for an infographic, and you may be right. But it’s helpful to think […]
