What’s Shakin’: Visual Storytelling

toys "r" us, geoffrey giraffe, AR

Snapchat and Toys ‘R’ Us Signal Renewed Interest in Augmented Reality for Brands

By: Sophie Maerowitz
October 3rd, 2017

While some communicators may argue augmented reality’s relevance to brands has faded along with Pokémon GO fervor, recent developments at Snap Inc. and Toys ‘R’ Us indicate otherwise. Both companies have unrolled augmented reality (AR) offerings that encourage audience interaction with their products and drive a surprise-and-delight factor with users. Snapchat, with its 3-D Bitmoji feature, allows smartphone […]

How Microsoft Puts Customers at the Heart of Its Storytelling

By: Miri Rodriguez, Microsoft
August 28th, 2017

From “A PC in every household” to “empowering every person and organization on the planet to do more,” the age-old Microsoft tale has hinged on improving lives through cutting edge technology. While the story has been told in many forms through the years, the seed of Microsoft’s resolve remains unchanged and today, that story is more […]

linkedin, video

LinkedIn Shares What Its New Video Feature Means for Communicators

By: Sophie Maerowitz
July 24th, 2017

It may be a little late to the party, but with its upcoming native video feature, LinkedIn is poised to provide brand communicators with a new way to capture attention on the platform. LinkedIn first introduced its video feature in August 2016, but only 500 of its most influential users were given access. That’s about to change: Soon, the […]

7-Step Guide to LinkedIn’s Native Video Feature

By: Sophie Maerowitz
July 24th, 2017

LinkedIn is set to unroll its native video feature in coming months, so now’s a good time to get familiar with LinkedIn video’s upload process and capabilities. Tatiana De Almeida, a PR manager on LinkedIn’s corporate communications team, shared a 3-step guide to help communicators integrate LinkedIn video into their mobile workflow, once the feature […]

Facebook’s New Mobile Video Research Offers Key Insights for Communicators

By: Ian James Wright
July 24th, 2017

Facebook IQ, the social media giant’s consumer and advertising insights team, recently made public the results of a survey it commissioned to understand video trends. The study, based on 1,500 respondents aged 18-64 in the U.S. and Canada, offers some insights and takeaways that help communicators understand what their video’s purpose should be on various platforms. […]

How Mars Electrified Uncle Ben’s and Whiskas Through Content Marketing

By: Drew Neisser, Social Media Explorer
April 19th, 2017

Rob Rakowitz, the global director of media at Mars, has done some compelling content marketing for varied consumer brands like Snickers, the cat food Whiskas and Uncle Ben’s. So what can the man from Mars tell us about his content marketing strategy? Well, among other things, “keep it simple.” In his view, the more you […]

Georgia-Pacific’s 3 Secrets of Effective Storytelling

By: Drew Neisser, Social Media Explorer
April 6th, 2017

Storytelling, as explained by Douwe Bergsma, is indeed a different way of looking at marketing communications, one that requires new processes, metrics and staff. Bergsma, CMO of Georgia-Pacific—the paper goods giant behind the Brawny, Quilted Northern and Dixie brands—offers some fascinating details that often separate a good story from a great one, including three secrets […]

How Southwest Airlines Preps Timely Content, Far in Advance

By: Linda Rutherford, Southwest Airlines
March 30th, 2017

The internet gives but it can also take away. The good news in today’s digital world is that companies are now in the content driver’s seat. Organizations have become their own mini media conglomerates, able to message, provide commentary and launch content at a moment’s notice and without traditional media gatekeepers as a governor. That’s […]

A Look at Certified Angus Beef’s Sizzling Visual Storytelling

February 10th, 2017

When it comes to visual storytelling, it certainly helps if your brand is associated with a product that literally makes people salivate. Such is the advantage enjoyed by Certified Angus Beef, LLC—but that doesn’t mean the brand doesn’t need brains and savvy strategy to succeed on social media. Since Margaret Coleman, director of digital platforms […]

3 B2B Instagram Lessons From Northrop Grumman

By: Jerry Ascierto
February 9th, 2017

When Northrop Grumman began posting to Instagram, it wasn’t quite sure what would resonate. The global aerospace and defense technology company made the initial mistake—as many brands do—of pushing out self-serving content, viewing the platform as another method to showcase pictures of its aircraft and spacecraft. But as it dove deeper into Instagram, the company […]

At The Social Shake-Up