May 6-8, 2019
Marriott Marquis Atlanta

What’s Shakin’: Visual Storytelling

10 Ways to Share the Love With Social Video

By: Seth Arenstein
August 13th, 2018

With 8 billion average daily views of video on Facebook, 4 billion+ on YouTube and one hour of video uploaded to YouTube every second, you’d need to live under a rock not to see social video becoming a preferred medium for storytelling. But how can your brand’s videos compete with excessive noise in the market? Here are ten tips that will ensure your social video garners engagement.

Here’s Why PayPal Uses Visuals to Tell Part, But Not All, of Its Story

July 26th, 2018

PayPal’s director of global corporate communications Amanda Miller cautions the next generation of PR professionals to realize that visuals, owned media and social are just a piece in an ecosystem that should include earned media, too.

3 Ways to Take Social From ‘Mobile First’ to ‘Mobile Only’

By: Carmen Collins, Cisco
March 13th, 2018

Mobile-first social media is so 2017. It’s time to start thinking about social as mobile-only. Here are three things you should do to ensure that you’re not alienating the vast majority of your audience.

How Brands Can Survive and Thrive in the Post-Organic Apocalypse

By: Jerry Ascierto
March 2nd, 2018

The “Facebook Apocalypse” dominated conversations at Social Media Marketing World 2018, as brands prepare for a post-organic new world order. But for marketers, the future doesn’t have to be a dystopia of direct deposits into Facebook’s bank account. By mastering short-form and live video, focusing on storytelling and remembering to keep the humanity intact, your social media strategy can shift focus away from the brand and toward the consumer.

toys "r" us, geoffrey giraffe, AR

Snapchat and Toys ‘R’ Us Signal Renewed Interest in Augmented Reality for Brands

By: Sophie Maerowitz
October 3rd, 2017

While some communicators may argue augmented reality’s relevance to brands has faded along with Pokémon GO fervor, recent developments at Snap Inc. and Toys ‘R’ Us indicate otherwise. Both companies have unrolled augmented reality (AR) offerings that encourage audience interaction with their products and drive a surprise-and-delight factor with users. Snapchat, with its 3-D Bitmoji feature, allows smartphone […]

How Microsoft Puts Customers at the Heart of Its Storytelling

By: Miri Rodriguez, Microsoft
August 28th, 2017

From “A PC in every household” to “empowering every person and organization on the planet to do more,” the age-old Microsoft tale has hinged on improving lives through cutting edge technology. While the story has been told in many forms through the years, the seed of Microsoft’s resolve remains unchanged and today, that story is more […]

linkedin, video

LinkedIn Shares What Its New Video Feature Means for Communicators

By: Sophie Maerowitz
July 24th, 2017

It may be a little late to the party, but with its upcoming native video feature, LinkedIn is poised to provide brand communicators with a new way to capture attention on the platform. LinkedIn first introduced its video feature in August 2016, but only 500 of its most influential users were given access. That’s about to change: Soon, the […]

7-Step Guide to LinkedIn’s Native Video Feature

By: Sophie Maerowitz
July 24th, 2017

LinkedIn is set to unroll its native video feature in coming months, so now’s a good time to get familiar with LinkedIn video’s upload process and capabilities. Tatiana De Almeida, a PR manager on LinkedIn’s corporate communications team, shared a 3-step guide to help communicators integrate LinkedIn video into their mobile workflow, once the feature […]

Facebook’s New Mobile Video Research Offers Key Insights for Communicators

By: Ian James Wright
July 24th, 2017

Facebook IQ, the social media giant’s consumer and advertising insights team, recently made public the results of a survey it commissioned to understand video trends. The study, based on 1,500 respondents aged 18-64 in the U.S. and Canada, offers some insights and takeaways that help communicators understand what their video’s purpose should be on various platforms. […]

How Mars Electrified Uncle Ben’s and Whiskas Through Content Marketing

By: Drew Neisser, Social Media Explorer
April 19th, 2017

Rob Rakowitz, the global director of media at Mars, has done some compelling content marketing for varied consumer brands like Snickers, the cat food Whiskas and Uncle Ben’s. So what can the man from Mars tell us about his content marketing strategy? Well, among other things, “keep it simple.” In his view, the more you […]

At The Social Shake-Up