What’s Shakin’: Visual Storytelling

[VIDEO] #SSU2020 Talks to Host Brian Fanzo About the State of Virtual Events

By: Nicole Schuman
August 31st, 2020

In this week’s LinkedIn Live, Sophie Maerowitz, senior content manager at The Social Shake-Up spoke to Brian Fanzo, host and emcee of The Social Shake-Up 2020 virtual conference. Fanzo, social media expert, CEO of iSocialFanz and veteran keynote speaker on marketing and engagement strategy, shared best practices for virtual events and offered his take on […]

Yumi Katsura 2020

How a Fashion Platform Took Press Days Virtual in the COVID Era

By: Frida Rosenqvist, Public Relations Associate, DREEMS NYC
June 4th, 2020

This time of year, designers and fashion brands often host press days to showcase their collections for media and opinion leaders. But ongoing global crises have necessitated restrictions on physical gatherings, and like so many verticals, the in-person events reliant fashion industry has had to rethink its traditional operations. Several public relations agencies and brands […]

skittles no rainbow

Skittles’ Rainbow-less Social Campaign Proved Tasteless. Here’s How Social Media Marketers Can Avoid Pride-Washed Content.

By: Sophie Maerowitz
June 1st, 2020

On May 20, Skittles pledged to honor LGBTQ Pride Month by removing the rainbow colors from its signature product. “Only one rainbow matters during pride,” greyscale candy wrappers read; individual candies will temporarily be leeched of color. Skittles will donate $1 per pack of its all-white Skittles to LGBTQ media advocacy group GLAAD, up to […]


How Coca-Cola ‘Journeyed’ Into Brand Journalism Dominance

By: The Social Shake-Up
September 25th, 2019

If a picture is worth a thousand words, one could argue that video and other multimedia content are worth millions. This is certainly the case in the crowded waters of brand journalism—brands making and breaking their own news coverage. The Coca-Cola Company was an early adopter of online multimedia storytelling as a competitive advantage. In […]

How an Animated GIF Reached 7.7M Views

By: Amanda Nelson, Director, Community Marketing, Salesforce
January 28th, 2019

This is not a clickbait headline. This really happened. As a social media marketer, I was so excited (and frankly amazed) at the results that I had to share them. These numbers didn’t simply occur. It took multiple people. It took weeks. It took planning and research and probably some luck. But at the end […]

black mirror

Netflix Plants a Flag in Interactive Storytelling with ‘Black Mirror: Bandersnatch’

By: David Quiñones
January 4th, 2019

Last Friday, Netflix released a surprise for fans of the genre-bending sci-fi anthology Black Mirror. With very little fanfare, the award-winning hit show that originated on the BBC and moved to the streaming giant two years ago dropped “Black Mirror: Bandersnatch,” its first original movie. But viewers soon realized “Bandersnatch” is more than just a […]

10 Ways to Share the Love With Social Video

By: Seth Arenstein
August 13th, 2018

With 8 billion average daily views of video on Facebook, 4 billion+ on YouTube and one hour of video uploaded to YouTube every second, you’d need to live under a rock not to see social video becoming a preferred medium for storytelling. But how can your brand’s videos compete with excessive noise in the market? Here are ten tips that will ensure your social video garners engagement.

Here’s Why PayPal Uses Visuals to Tell Part, But Not All, of Its Story

July 26th, 2018

PayPal’s director of global corporate communications Amanda Miller cautions the next generation of PR professionals to realize that visuals, owned media and social are just a piece in an ecosystem that should include earned media, too.

3 Ways to Take Social From ‘Mobile First’ to ‘Mobile Only’

By: Carmen Collins, Cisco
March 13th, 2018

Mobile-first social media is so 2017. It’s time to start thinking about social as mobile-only. Here are three things you should do to ensure that you’re not alienating the vast majority of your audience.

How Brands Can Survive and Thrive in the Post-Organic Apocalypse

By: Jerry Ascierto
March 2nd, 2018

The “Facebook Apocalypse” dominated conversations at Social Media Marketing World 2018, as brands prepare for a post-organic new world order. But for marketers, the future doesn’t have to be a dystopia of direct deposits into Facebook’s bank account. By mastering short-form and live video, focusing on storytelling and remembering to keep the humanity intact, your social media strategy can shift focus away from the brand and toward the consumer.

At The Social Shake-Up