May 12-14, 2020
Marriott Marquis Atlanta

What’s Shakin’: Visual Storytelling

How an Animated GIF Reached 7.7M Views

By: Amanda Nelson, Director, Community Marketing, Salesforce
January 28th, 2019

This is not a clickbait headline. This really happened. As a social media marketer, I was so excited (and frankly amazed) at the results that I had to share them. These numbers didn’t simply occur. It took multiple people. It took weeks. It took planning and research and probably some luck. But at the end […]

black mirror

Netflix Plants a Flag in Interactive Storytelling with ‘Black Mirror: Bandersnatch’

By: David Quiñones
January 4th, 2019

Last Friday, Netflix released a surprise for fans of the genre-bending sci-fi anthology Black Mirror. With very little fanfare, the award-winning hit show that originated on the BBC and moved to the streaming giant two years ago dropped “Black Mirror: Bandersnatch,” its first original movie. But viewers soon realized “Bandersnatch” is more than just a […]

10 Ways to Share the Love With Social Video

By: Seth Arenstein
August 13th, 2018

With 8 billion average daily views of video on Facebook, 4 billion+ on YouTube and one hour of video uploaded to YouTube every second, you’d need to live under a rock not to see social video becoming a preferred medium for storytelling. But how can your brand’s videos compete with excessive noise in the market? Here are ten tips that will ensure your social video garners engagement.

Here’s Why PayPal Uses Visuals to Tell Part, But Not All, of Its Story

July 26th, 2018

PayPal’s director of global corporate communications Amanda Miller cautions the next generation of PR professionals to realize that visuals, owned media and social are just a piece in an ecosystem that should include earned media, too.

3 Ways to Take Social From ‘Mobile First’ to ‘Mobile Only’

By: Carmen Collins, Cisco
March 13th, 2018

Mobile-first social media is so 2017. It’s time to start thinking about social as mobile-only. Here are three things you should do to ensure that you’re not alienating the vast majority of your audience.

How Brands Can Survive and Thrive in the Post-Organic Apocalypse

By: Jerry Ascierto
March 2nd, 2018

The “Facebook Apocalypse” dominated conversations at Social Media Marketing World 2018, as brands prepare for a post-organic new world order. But for marketers, the future doesn’t have to be a dystopia of direct deposits into Facebook’s bank account. By mastering short-form and live video, focusing on storytelling and remembering to keep the humanity intact, your social media strategy can shift focus away from the brand and toward the consumer.

toys "r" us, geoffrey giraffe, AR

Snapchat and Toys ‘R’ Us Signal Renewed Interest in Augmented Reality for Brands

By: Sophie Maerowitz
October 3rd, 2017

While some communicators may argue augmented reality’s relevance to brands has faded along with Pokémon GO fervor, recent developments at Snap Inc. and Toys ‘R’ Us indicate otherwise. Both companies have unrolled augmented reality (AR) offerings that encourage audience interaction with their products and drive a surprise-and-delight factor with users. Snapchat, with its 3-D Bitmoji feature, allows smartphone […]

How Microsoft Puts Customers at the Heart of Its Storytelling

By: Miri Rodriguez, Microsoft
August 28th, 2017

From “A PC in every household” to “empowering every person and organization on the planet to do more,” the age-old Microsoft tale has hinged on improving lives through cutting edge technology. While the story has been told in many forms through the years, the seed of Microsoft’s resolve remains unchanged and today, that story is more […]

linkedin, video

LinkedIn Shares What Its New Video Feature Means for Communicators

By: Sophie Maerowitz
July 24th, 2017

It may be a little late to the party, but with its upcoming native video feature, LinkedIn is poised to provide brand communicators with a new way to capture attention on the platform. LinkedIn first introduced its video feature in August 2016, but only 500 of its most influential users were given access. That’s about to change: Soon, the […]

7-Step Guide to LinkedIn’s Native Video Feature

By: Sophie Maerowitz
July 24th, 2017

LinkedIn is set to unroll its native video feature in coming months, so now’s a good time to get familiar with LinkedIn video’s upload process and capabilities. Tatiana De Almeida, a PR manager on LinkedIn’s corporate communications team, shared a 3-step guide to help communicators integrate LinkedIn video into their mobile workflow, once the feature […]

At The Social Shake-Up