The federal government and social media are targets of discontent. Just yesterday, we ran a post extolling 100 large companies. In it, one person argued these companies did more to keep the country going during the pandemic than the federal government. To blast social media, you need just two words: hate and speech. Yet the […]
PR and social media management make for a dynamic couple. They hold up the front lines of companies and organizations daily, no matter what. In a world with access to endless information and instant publication of disputes and occurrences, a social media manager becomes essential to navigating the choppy seas of a restless public. It’s […]
Editor’s Note: While much of our continuing coverage focuses on COVID-19 communications, it never hurts to revisit crisis operating procedures, particularly as they relate to social media. (In fact, with so many projects on pause, now may be the ideal time to rethink your crisis response.) The below should be useful as you audit your […]
Marketers often focus on the “fun” side of social: the stories, images and conversations that bring a brand to life. Unfortunately, darker forces also exist. Brands now face a number of adversaries; from account hacks to bot attacks. Sometimes, brands are their own worst enemy, violating federal regulations that a social marketer may not have […]
Facebook hit back today at the New York Times‘ 5,600-word account of how the company dealt with Russian interference in the 2016 U.S. presidential election and the Cambridge Analytica scandal. It claimed that the story contained many inaccuracies. In short, the Times charges that Facebook’s senior leaders delayed, denied and deflected. Facebook “delayed” when its internal team found evidence […]
Twitter may have a simple interface compared to other social platforms, but there’s still an awful lot of tact that needs to go into composing a comprehensive message in 240 characters or fewer. When your brand finds itself in the throes of a crisis, that tact can salvage and enhance your brand’s reputation.
“Crisis” can mean different things to different groups says Dan Kneeshaw, Walmart’s senior director of global associate communications, digital and enterprise initiatives. Kneeshaw spoke on “When All Hell Breaks Loose,” a panel focusing on how brands mitigate crisis on social media, at the 2018 Social Shake-Up Show in Atlanta. Here are three steps to effective crisis management that Walmart holds close.
Facebook is nursing yet another bruise to its reputation as it manages the aftermath of a scandal involving personal data from nearly 50 million users. The latest incident, regarding a company called Strategic Communication Laboratories (SCL) and its political research arm Cambridge Analytica, will likely amplify calls for increased regulation around social media and further erode public trust […]
As Instagram continues to gobble up one-time rival Snapchat’s market share, it makes sense that a third challenger in the photo-sharing space should find breathing room. That challenger, it seemed, was Vero, an ad-free and algorithm-free social platform that has hovered near the top of the App Store’s rankings of late. Touted by almost every […]
As anticipation for the 2018 Social Shake-Up Show builds, our goal is to go beyond the head shots and bios and get to know some of our amazing speakers—from the daily roles they play at their brands to their top communications predictions for 2018. This week we talked to Cynthia Martinez, director of corporate reputation and global […]
