It’s official: There’s no longer any need to pay a member of the Kardashian family six figures for a single Instagram post. We’ve written in the past about overall growth in the use of micro- and even nano-influencers, but a new survey from Uproar PR suggests that today’s audiences are less likely to buy a […]
While marketers herald influencers as the best way for brands to connect with audiences by proxy, it often comes with a big ticket price. From signing big names that charge five figures per post, to devoting staff hours to research and outreach, influencer programs can be a big ask when it comes to getting sign-off […]
Influencer marketing has 11 times the ROI of traditional digital marketing, and as an industry, it’s projected to climb to $10 billion by 2020. In a society where people see around 4,000-10,000 ads on a daily basis (yeah, we’re gawking at that number, too), influencer marketing helps brands stand out from their competition. Potential customers follow the […]
Recent attention around nano-influence has marketers acting like it’s the newest thing since sliced bread. Spoiler alert: There’s nothing really new about nano-influencers—except for the fact that we now have a name for them. Nano-influencers are, quite simply, everyday digital citizens. Consider them the little sister or brother to the micro-influencer. What is new is […]
‘Tis the season for listicles. With every holiday party or cup of eggnog poured comes a treasure trove of lists recapping significant marketing and communications developments from the last year, along with predictions for 2019. Among them, Boston-based agency Pan Communications has shared a roundup of what 19 notable CMOs and influencers are expecting for […]
From DIYers to stylish toddlers, domestic divas to jet setters on a budget, influencers come in all shapes, sizes, and even species. It can be overwhelming to consider the vast variety of content creators and their dedicated audiences when you, as a brand, are honing in on who would make for an ideal collaborator. Is […]
In an attempt to prove that perception is more influenced by context than discernment, Payless Shoe Stores earlier this week took over a former Armani store in the oh-so-trendy Los Angeles suburb of Santa Monica, dressed it up with what looked like high-end sculptures and art pieces, re-branded it as the boutique shoe store ‘Palessi’, […]
Influencer marketing at its core is real people talking about brands, products and services they love. Because influencer marketing does not look like a traditional ad buy, many mistakenly assume you can’t measure it. In fact, it’s eminently measurable – the challenge is deciding what you want to measure, then making sure you have the […]
“Don’t be Pepsi.” That’s a piece of advice many influencer marketing experts have shared since the soda brand’s 2017 misstep, when it cast Kendall Jenner as a champion of diversity and the Black Lives Matter movement. At a Communications Week event Oct. 16 at the Viacom offices in New York, the importance of getting multicultural […]
The practice of brands working with influencers is not slowing down. Social media marketing platform Klear’s latest annual report, The State of Influencer Marketing, states that influencer marketing grew by 198 percent in 2017. But getting ROI from working with influencers is not as simple as paying an influencer to promote your brand and racking up impressions. […]
