What’s Shakin’: Live Streaming

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8 Ways to Get Smart About Live Video During the COVID-19 Crisis

By: Sophie Maerowitz
March 19th, 2020

In the age of COVID, the phrase “Extremely Online” is taking on new meaning. With so many events, one-on-one meetings and business trips suspended as a result of the pandemic, PR agencies and social marketers are urging clients to pivot from IRL events into live video. And although many companies have developed hyper-targeted social media […]

parade with marching band

Why I’m Not Ready to Join the LinkedIn Live Parade…Yet

By: Brian Fanzo, Founder and CEO, iSocialFanz; Host of The Social Shake-Up 2019
April 17th, 2019

In February, LinkedIn announced that they would be rolling out LinkedIn Live video to select partners. LinkedIn hasn’t yet given us many details around who will have access, how long live videos will be or how the notifications will work. Still, the announcement had many LinkedIn content creators jumping for joy. I was hesitant to […]

LinkedIn Live

Are You Ready for LinkedIn Live?

By: Sophie Maerowitz
February 14th, 2019

It may be a little late to the live video party, but LinkedIn finally has unrolled LinkedIn Live, which allows users to broadcast of-the-moment footage. Unfortunately for marketers eager to start testing it, LinkedIn Live is invite-only for now. Take heart, though—a Feb. 11 TechCrunch report points out that the LinkedIn Live rollout is likely […]

instagram live

How to Launch on Instagram Live

By: Casie Shimansky
November 1st, 2018

Just before the Christmas holiday in 2016, Instagram gifted its (at the time) 600 million monthly active users with a whole new space to play in – Instagram Live. Cue social media managers everywhere racing to figure out how to implement IG Live into their 2017 strategies before the Times Square ball drop two weeks […]

How to Add Facebook Live to Your Social Arsenal

By: Jim Alkon
June 26th, 2018

Brands need to understand that a Facebook Live audience will be joining cold and that they are most likely going to be distracted. “Many brands have interpreted Facebook Live as being like TV and have taken a chat show approach to it,” says FleishmanHillard’s Chris Jackson. “Facebook Live and TV could not be more different.”

3 Reasons Why Social Media Pros Will Love the Facebook Stories Update

By: Sophie Maerowitz
May 17th, 2018

Three new Facebook Stories features are being tested in India, but are due to roll out in the U.S. soon. These updates could be useful enough for professional communicators to warrant making Stories a new priority in their Facebook strategy.

How Brands Can Survive and Thrive in the Post-Organic Apocalypse

By: Jerry Ascierto
March 2nd, 2018

The “Facebook Apocalypse” dominated conversations at Social Media Marketing World 2018, as brands prepare for a post-organic new world order. But for marketers, the future doesn’t have to be a dystopia of direct deposits into Facebook’s bank account. By mastering short-form and live video, focusing on storytelling and remembering to keep the humanity intact, your social media strategy can shift focus away from the brand and toward the consumer.

How Airbnb Teamed Up With National Geographic for the Ultimate Eclipse Experience

By: Ian James Wright
August 21st, 2017

You can’t always do it alone. To capitalize on a huge trend or event, sometimes your brand needs the perfect partner. Such is the case with the 2017 total solar eclipse. The ultimate eclipse experience involves traveling to an ideal location and learning about the cosmic phenomenon under expert guidance, and Airbnb and National Geographic realized […]

ACLU, live video, facebook live

ACLU’s Rapid Video Response to Trump’s #Transban Tweet and ‘Anti-LGBT Day’

By: Sophie Maerowitz
August 2nd, 2017

On July 26, President Trump announced a ban on transgender military personnel via Twitter, raising alarms within the Pentagon and sparking outrage among human rights advocates. The same day, the Justice Department filed a brief suggesting LGBT people are not protected from discrimination under Title VII of the Civil Rights Act. The ACLU responded immediately to Trump’s tweets and […]

3 Live Videos Where Nothing Happened—and It Was a Hit for the Brand

By: Ian James Wright
July 19th, 2017

As communicators flock to Facebook Live because of the preferential algorithmic treatment that Facebook gives to native content, many are finding that live video is a tricky beast. Tactics that worked in more traditional video formats aren’t cutting it, and most brands don’t have access to the sort of behind-the-scenes goods that snag viewers easily (for example, live […]

At The Social Shake-Up