In the age of COVID, the phrase “Extremely Online” is taking on new meaning. With so many events, one-on-one meetings and business trips suspended as a result of the pandemic, PR agencies and social marketers are urging clients to pivot from IRL events into live video. And although many companies have developed hyper-targeted social media […]
In February, LinkedIn announced that they would be rolling out LinkedIn Live video to select partners. LinkedIn hasn’t yet given us many details around who will have access, how long live videos will be or how the notifications will work. Still, the announcement had many LinkedIn content creators jumping for joy. I was hesitant to […]
It may be a little late to the live video party, but LinkedIn finally has unrolled LinkedIn Live, which allows users to broadcast of-the-moment footage. Unfortunately for marketers eager to start testing it, LinkedIn Live is invite-only for now. Take heart, though—a Feb. 11 TechCrunch report points out that the LinkedIn Live rollout is likely […]
Just before the Christmas holiday in 2016, Instagram gifted its (at the time) 600 million monthly active users with a whole new space to play in – Instagram Live. Cue social media managers everywhere racing to figure out how to implement IG Live into their 2017 strategies before the Times Square ball drop two weeks […]
Brands need to understand that a Facebook Live audience will be joining cold and that they are most likely going to be distracted. “Many brands have interpreted Facebook Live as being like TV and have taken a chat show approach to it,” says FleishmanHillard’s Chris Jackson. “Facebook Live and TV could not be more different.”
Three new Facebook Stories features are being tested in India, but are due to roll out in the U.S. soon. These updates could be useful enough for professional communicators to warrant making Stories a new priority in their Facebook strategy.
The “Facebook Apocalypse” dominated conversations at Social Media Marketing World 2018, as brands prepare for a post-organic new world order. But for marketers, the future doesn’t have to be a dystopia of direct deposits into Facebook’s bank account. By mastering short-form and live video, focusing on storytelling and remembering to keep the humanity intact, your social media strategy can shift focus away from the brand and toward the consumer.
You can’t always do it alone. To capitalize on a huge trend or event, sometimes your brand needs the perfect partner. Such is the case with the 2017 total solar eclipse. The ultimate eclipse experience involves traveling to an ideal location and learning about the cosmic phenomenon under expert guidance, and Airbnb and National Geographic realized […]
On July 26, President Trump announced a ban on transgender military personnel via Twitter, raising alarms within the Pentagon and sparking outrage among human rights advocates. The same day, the Justice Department filed a brief suggesting LGBT people are not protected from discrimination under Title VII of the Civil Rights Act. The ACLU responded immediately to Trump’s tweets and […]
As communicators flock to Facebook Live because of the preferential algorithmic treatment that Facebook gives to native content, many are finding that live video is a tricky beast. Tactics that worked in more traditional video formats aren’t cutting it, and most brands don’t have access to the sort of behind-the-scenes goods that snag viewers easily (for example, live […]
