May 6-8, 2019
Marriott Marquis Atlanta

What’s Shakin’: Live Streaming

instagram live

How to Launch on Instagram Live

By: Casie Shimansky
November 1st, 2018

Just before the Christmas holiday in 2016, Instagram gifted its (at the time) 600 million monthly active users with a whole new space to play in – Instagram Live. Cue social media managers everywhere racing to figure out how to implement IG Live into their 2017 strategies before the Times Square ball drop two weeks […]

How to Add Facebook Live to Your Social Arsenal

By: Jim Alkon
June 26th, 2018

Brands need to understand that a Facebook Live audience will be joining cold and that they are most likely going to be distracted. “Many brands have interpreted Facebook Live as being like TV and have taken a chat show approach to it,” says FleishmanHillard’s Chris Jackson. “Facebook Live and TV could not be more different.”

3 Reasons Why Social Media Pros Will Love the Facebook Stories Update

By: Sophie Maerowitz
May 17th, 2018

Three new Facebook Stories features are being tested in India, but are due to roll out in the U.S. soon. These updates could be useful enough for professional communicators to warrant making Stories a new priority in their Facebook strategy.

How Brands Can Survive and Thrive in the Post-Organic Apocalypse

By: Jerry Ascierto
March 2nd, 2018

The “Facebook Apocalypse” dominated conversations at Social Media Marketing World 2018, as brands prepare for a post-organic new world order. But for marketers, the future doesn’t have to be a dystopia of direct deposits into Facebook’s bank account. By mastering short-form and live video, focusing on storytelling and remembering to keep the humanity intact, your social media strategy can shift focus away from the brand and toward the consumer.

How Airbnb Teamed Up With National Geographic for the Ultimate Eclipse Experience

By: Ian James Wright
August 21st, 2017

You can’t always do it alone. To capitalize on a huge trend or event, sometimes your brand needs the perfect partner. Such is the case with the 2017 total solar eclipse. The ultimate eclipse experience involves traveling to an ideal location and learning about the cosmic phenomenon under expert guidance, and Airbnb and National Geographic realized […]

ACLU, live video, facebook live

ACLU’s Rapid Video Response to Trump’s #Transban Tweet and ‘Anti-LGBT Day’

By: Sophie Maerowitz
August 2nd, 2017

On July 26, President Trump announced a ban on transgender military personnel via Twitter, raising alarms within the Pentagon and sparking outrage among human rights advocates. The same day, the Justice Department filed a brief suggesting LGBT people are not protected from discrimination under Title VII of the Civil Rights Act. The ACLU responded immediately to Trump’s tweets and […]

3 Live Videos Where Nothing Happened—and It Was a Hit for the Brand

By: Ian James Wright
July 19th, 2017

As communicators flock to Facebook Live because of the preferential algorithmic treatment that Facebook gives to native content, many are finding that live video is a tricky beast. Tactics that worked in more traditional video formats aren’t cutting it, and most brands don’t have access to the sort of behind-the-scenes goods that snag viewers easily (for example, live […]

live, video, events

4 Live Video Don’ts for Shooting at Trade Shows and Events

By: Sophie Maerowitz
July 7th, 2017

Many brands have added Facebook Live to their social media arsenals to give audiences a behind-the-scenes look at trade shows and events. But with live video, haste commonly creates waste. In pursuit of an insider experience one can easily disregard the time and preparation needed to ensure a live stream leaves a good impression. Communicators […]

IBM Shares Its Facebook Live Checklist

By: Jerry Ascierto
June 19th, 2017

Even the most seasoned actors will tell you that performing live is a scary thing. And many brands just starting to experiment with Facebook Live are confronting that same fear. But best practices are emerging through the trial and error of early adopters, and sometimes those lessons buck conventional wisdom. For instance, one of the […]

Planning to Go Live? Follow Motorola Solutions’ 5-Step Live Broadcast Checklist First

By: Sophie Maerowitz
May 1st, 2017

Daniella Peting follows one cardinal rule for live streaming: Don’t wing it. Peting, who manages Motorola Solutions’ social media presence in North America and co-leads the company’s Global Social Media Center of Excellence, makes a point of fully preparing every element of a live broadcast from conception to execution. Before going live, Peting follows a […]

At The Social Shake-Up