Content may be king, but even top-notch content needs to be timed strategically in order to be seen. As new social platforms grow in prominence and user habits shift, it’s worth periodically evaluating your posting cadence and strategy. Consider, for example, the number of people routinely logging into Facebook five years ago compared to those […]
Just before the Christmas holiday in 2016, Instagram gifted its (at the time) 600 million monthly active users with a whole new space to play in – Instagram Live. Cue social media managers everywhere racing to figure out how to implement IG Live into their 2017 strategies before the Times Square ball drop two weeks […]
Asked what type of social video they watched most, consumers’ top three responses were telling: how-to videos, lists, and clips about sales and promos. Two of these video types also translate to strategies for engagement through editorial content—the reason people read so many listicles and how-to pieces is because they want to know, upfront, how the information you are providing benefits them. It’s unsurprising, then, that providing a service to your audience through how-to content and lists provides many happy returns in video form, too.
For many brands, Pinterest doesn’t even register on their social marketing radar. But this could be a huge mistake. Though Pinterest only has 200 million monthly active users (compared with Facebook’s more than two billion), the platform remains one of the best in terms of return on investment (ROI). 93 percent of Pinterest users report […]
Google announced it will be shutting down its seven-year-old social network Google+ for consumers over the next 10 months. In an Oct. 8 blog post, the company shared findings from Project Strobe, an initiative launched in early 2018 to audit third-party access to Google user data. In March Google says it discovered a bug that […]
I’m likely the most anti-marketing marketing person on the planet. I completely understand the need that we social marketers feel to make something look beautiful, but I also err on the side of throwing beauty out of the window in favor of something that provides more “feels” and takes into account the way we connect […]
In a perfect world, your summer vacation would begin the moment you set your inbox’s “out of office” message and leave your desk. As most professional communicators know, though, PR is far from a perfect world. Crises materialize that require your advice or input, while requests come down from the C-suite that you would be wise to address in a time-sensitive fashion.
Twitter may have a simple interface compared to other social platforms, but there’s still an awful lot of tact that needs to go into composing a comprehensive message in 240 characters or fewer. When your brand finds itself in the throes of a crisis, that tact can salvage and enhance your brand’s reputation.
Last week, IHOP made a cryptic announcement: It was flipping the “p” in its name to a “b.” In the days since the June 5 announcement, speculation has spread across social media and news outlets as to what that “b” could stand for. Evidently, the all-day breakfast chain is moving into more traditional lunch and […]
Brands that are marketing on social media have the added challenge of not only competing with other brands in their industry, but also with followers’ friends, family and interests. So, how can communicators break through social timelines to create branded content that doesn’t feel forced or fake, but instead is fresh and fun—all while maintaining the […]
