Herman Cain

Raising Cain: Former CEO’s Posthumous Tweets Cause Confusion

By: Nicole Schuman
August 18th, 2020

Casual Twitter scrollers yesterday may have noticed a tweet from the deceased former CEO and 2012 presidential candidate Herman Cain. The tweet linked to a new Trump campaign ad, discrediting Joe Biden, the Democrat presidential candidate.  Just in case you thought Biden’s candidacy was going to be anything other than completely nuts, team Trump has […]

hacker with cybersecurity code overlay

Twitter Hack Reminds Marketers to Stay Vigilant

By: Sophie Maerowitz
July 20th, 2020

Social marketers managing the accounts of the country’s largest public figures are likely having a rough couple of weeks after a wave of cyberattacks on Twitter. Around 4:00 p.m. Eastern on July 16, tweets from celebrities including Kim Kardashian West, Joe Biden, Bill Gates and others started rolling in, asking Twitter users for Bitcoin donations […]

social media app on phone and desktop with like symbols

A Platform-Specific Social Media Guide for Small Businesses Hit By COVID-19

By: Julia Angelen Joy
June 18th, 2020

As small businesses attempt to find their footing amid the COVID-19 pandemic, social media has proved invaluable for engaging with customers in real time. Edelman’s March 2020 Trust Barometer found that 84 percent of brands use social media channels to facilitate a sense of community and offer social support to customers. Furthermore, one in three […]

twitter fleets

Preparing Your Social Strategy for Twitter Fleets

By: Sadie Schabdach, CCO, Mitchell
May 4th, 2020

Editor’s Note: The pandemic has brought regularly scheduled social media programming to a grinding halt. The crisis has also seen companies switching to a service model. Even as organizations strengthen ties with audiences, they will need a long-term engagement strategy that builds on that trust. Staying ahead of social platform usage trends can proactively deepen […]


Twitter Conversations Around COVID-19 Spark Renewed Call for Social Listening

By: Sophie Maerowitz
March 25th, 2020

During the last several weeks, COVID-19 has dominated social media, all but wiping out other topics and news items. COVID-19 has amassed upward of 197 million Twitter mentions worldwide during the last two weeks, Sprout Social told The Social Shake-Up. Social marketers face a conundrum: Brands that don’t provide health care, food and related services […]


How Will Twitter’s Reply-Blocking Experiment Impact Social Marketers?

By: Sophie Maerowitz
January 9th, 2020

Twitter trolls, begone. As part of a WIRED interview at the Consumer Electronics Show (CES) 2020, Twitter product lead Kayvon Beykpour outlined a controversial change that will allow users to determine who can reply to their tweets. The update is still in the testing phase, but would be a major shift in the way conversations […]


What’s In a Tweet? Optimal Tweet Lengths and Readability for 2020

By: Ann Wylie, President, Wylie Communications
December 30th, 2019

Sure, Twitter has a relatively new 280-character limit. But just because Twitter doubled its 140-character limit doesn’t mean you should use all of them. So what’s the ideal length of a tweet? A hashtag? How else can you make your tweets more readable and engaging? Let’s look at the research: 1. How long should tweets […]

wendy's tweet from chicken wars

Twitter Lessons From Warring Chicken Sandwiches

By: Sophie Maerowitz
August 22nd, 2019

It’s been a busy week for fast food brands on Twitter. As Popeyes launched its first-ever chicken sandwich, competitors Wendy’s, Chick-Fil-A, KFC and (surprisingly) Boston Market entered the fray hungry for some share of voice. Adweek’s David Griner, in a pitch-perfect rundown of the week’s Twitter developments, ranked each brand’s tweets and responses, offering Popeyes […]

White House Announces Social Media Summit

By: Nicole Schuman
June 27th, 2019

Social media companies seem to be spending a lot of time in Washington, D.C. these days. Google, Twitter and Facebook executives took the stand before the Homeland Security Committee this past week, and visited Congress numerous times over the past year.  Today the White House extended another D.C. invitation to the digital world, announcing a […]

cute troll doll

Vita Coco’s New Model for Twitter Troll Control

By: Sophie Maerowitz
May 16th, 2019

When it comes to responding to negative feedback on Twitter, “Don’t feed the trolls” has been the preferred approach for social media professionals—until now. This week, coconut water brand Vita Coco unrolled its new campaign, “Impossible to Hate” to promote its newest beverage offering. The campaign video makes light of brands’ biggest social media headaches—negative […]

At The Social Shake-Up