May 6-8, 2019
Marriott Marquis Atlanta

‘Wild West’ No More: PR Pros Weigh in on Social Media Regulation

By: Melissa Hoffmann
September 10th, 2018

PR pros aren’t sweating the congressional scrutiny of social media and the push for new regulations, with some seeing the changes as beneficial to an industry that has long operated in opacity. The hearings last week saw Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey testify on Capitol Hill. Though the main topic was […]


Here’s Why Twitter’s Bot Purge Barely Made a Dent in the Platform’s Active User Numbers

August 14th, 2018

This past July, Twitter released its Q2 earnings in a letter to shareholders, offering a mostly positive outlook for brands with followers on the platform. Aside from a dip in stock prices after the platform conducted a massive purge of automated bots earlier in the month, and a 19% decline in shares—the platform’s biggest dip since October 2016—the rest of the earnings report is good news for communicators who invest resources in Twitter campaigns.


New Reports Show Decrease in Active Users for Facebook, Twitter and Snapchat

By: Hayley Jennings
August 8th, 2018

Though daily social media use is ingrained in many peoples’ lives, it seems that major social media companies may have reached a saturation point when it comes to adding new users—at least in a few markets. Snap, the parent company of Snapchat, released its second quarter results on August 7, in which it reported the app lost three million […]


What We Can Learn From Elon Musk’s Twitter Mistakes

July 18th, 2018

Musk’s latest Twitter gaffe should remind communicators that messaging from your leadership is often the most prominent and front-facing indicator of your brand’s values. As the head of a major brand, Musk’s inflammatory style may be alienating potential Tesla customers and damaging the brand in the long term. Here are a couple of lessons brands can learn from steering clear of Musk’s tactics.

twitter on laptop and desktop

On Twitter, Brands Will Soon Top ‘Explore’ With Promoted Trend Spotlight

By: Sophie Maerowitz
July 13th, 2018

Although Twitter has been perhaps the slowest social platform to adopt Facebook’s pay-to-play publishing model, it’s now zeroing in on the biggest boon it offers brands: its role as a news source. Twitter is testing a new feature, Promoted Trend Spotlight, which would appear on users’ feeds as a banner ad when they navigate to […]


Twitter’s Nina Mishkin Shares Tips for Timely Engagement

By: Jim Alkon
June 26th, 2018

82% of people actively engage with brands on Twitter, so they want to hear from brands, says Nina Mishkin, brand and content strategy lead at Twitter. Brands, with their understanding of the flow of cultural conversations on Twitter, combine organic conversation with promoted messages in their strategy so they know when to pull the levers.


Haters Gonna Tweet: When to Stay Silent

June 14th, 2018

Twitter may have a simple interface compared to other social platforms, but there’s still an awful lot of tact that needs to go into composing a comprehensive message in 240 characters or fewer. When your brand finds itself in the throes of a crisis, that tact can salvage and enhance your brand’s reputation.


Twitter Just Solved Google’s Emoji Fragmentation Problem

May 22nd, 2018

n today’s fast-paced world, there are few things more frustrating than receiving an emoji from a friend that your device doesn’t recognize. What other profound visual iconography have you been missing out on since you skipped that latest software update?


At SSU 2018, Twitter Revealed How to Truly Break Through the Crowd

By: Hayley Jennings
May 10th, 2018

These days, most people turn to Twitter to find out what’s going on in the world. Whether following the fabulous fashions on the Met Gala’s red carpet or keeping up with a famous rapper’s controversial tweets, feeds across the globe are filled to the brim with timely content. And the challenge most brands face is how […]


12 Twitter Moments to Remember on the Platform’s 12th Birthday

By: Sophie Maerowitz
March 21st, 2018

March 21 marks 12 years since the first tweet appeared on Twitter. For communications professionals tasked with choosing which social media channels to focus brand resources on, it’s the perfect opportunity to reflect on the platform’s successes—as well as its shortcomings—over the last decade. Twitter can be a double-edged sword for users. While the platform has been heralded as a powerful […]

At The Social Shake-Up