Casual Twitter scrollers yesterday may have noticed a tweet from the deceased former CEO and 2012 presidential candidate Herman Cain. The tweet linked to a new Trump campaign ad, discrediting Joe Biden, the Democrat presidential candidate. Just in case you thought Biden’s candidacy was going to be anything other than completely nuts, team Trump has […]
Social marketers managing the accounts of the country’s largest public figures are likely having a rough couple of weeks after a wave of cyberattacks on Twitter. Around 4:00 p.m. Eastern on July 16, tweets from celebrities including Kim Kardashian West, Joe Biden, Bill Gates and others started rolling in, asking Twitter users for Bitcoin donations […]
As small businesses attempt to find their footing amid the COVID-19 pandemic, social media has proved invaluable for engaging with customers in real time. Edelman’s March 2020 Trust Barometer found that 84 percent of brands use social media channels to facilitate a sense of community and offer social support to customers. Furthermore, one in three […]
Editor’s Note: The pandemic has brought regularly scheduled social media programming to a grinding halt. The crisis has also seen companies switching to a service model. Even as organizations strengthen ties with audiences, they will need a long-term engagement strategy that builds on that trust. Staying ahead of social platform usage trends can proactively deepen […]
During the last several weeks, COVID-19 has dominated social media, all but wiping out other topics and news items. COVID-19 has amassed upward of 197 million Twitter mentions worldwide during the last two weeks, Sprout Social told The Social Shake-Up. Social marketers face a conundrum: Brands that don’t provide health care, food and related services […]
Twitter trolls, begone. As part of a WIRED interview at the Consumer Electronics Show (CES) 2020, Twitter product lead Kayvon Beykpour outlined a controversial change that will allow users to determine who can reply to their tweets. The update is still in the testing phase, but would be a major shift in the way conversations […]
Sure, Twitter has a relatively new 280-character limit. But just because Twitter doubled its 140-character limit doesn’t mean you should use all of them. So what’s the ideal length of a tweet? A hashtag? How else can you make your tweets more readable and engaging? Let’s look at the research: 1. How long should tweets […]
It’s been a busy week for fast food brands on Twitter. As Popeyes launched its first-ever chicken sandwich, competitors Wendy’s, Chick-Fil-A, KFC and (surprisingly) Boston Market entered the fray hungry for some share of voice. Adweek’s David Griner, in a pitch-perfect rundown of the week’s Twitter developments, ranked each brand’s tweets and responses, offering Popeyes […]
Social media companies seem to be spending a lot of time in Washington, D.C. these days. Google, Twitter and Facebook executives took the stand before the Homeland Security Committee this past week, and visited Congress numerous times over the past year. Today the White House extended another D.C. invitation to the digital world, announcing a […]
When it comes to responding to negative feedback on Twitter, “Don’t feed the trolls” has been the preferred approach for social media professionals—until now. This week, coconut water brand Vita Coco unrolled its new campaign, “Impossible to Hate” to promote its newest beverage offering. The campaign video makes light of brands’ biggest social media headaches—negative […]
