May 6-8, 2019
Marriott Marquis Atlanta
Twitter best practices

How to Manage Your Space Bar and Other Tips for Posting on Twitter

By: Colleen Lutolf and Hayley Jennings
December 5th, 2018

There’s a reason everyone wants an edit button on Twitter. Rudy Giuliani isn’t the first person to mismanage the space bar on their phone as they tweeted, inadvertently creating a domain that didn’t exist by failing to insert a space between the period of one sentence and the first letter of another. But most Twitter […]


Are Editable Tweets on the Horizon?

By: Sophie Maerowitz
November 13th, 2018

Imagine a world where your pre-coffee company tweet, sent with an accidental typo, can be edited before the world sees it. That world could be coming sooner than you think, as Twitter CEO Jack Dorsey hinted of this soon-to-come feature at a town hall event Nov. 12 at Indian Institutes of Technology in Delhi. TheNextWeb […]

Twitter Shares New Tips For Expert Social Engagement

By: Justin Joffe
October 19th, 2018

Your strategy for getting that copy to the top of the newsfeed only works until it doesn’t, right? Not entirely. As an extension of solid communication skills, good, clear and direct writing will always be a highly valued skill on social. We caught up with Devon Harris, brand strategist at Twitter, to learn about some new and evergreen strategies for making sure your brand copy reaches—and resonates—with as many people as possible.

‘Wild West’ No More: PR Pros Weigh in on Social Media Regulation

By: Melissa Hoffmann
September 10th, 2018

PR pros aren’t sweating the congressional scrutiny of social media and the push for new regulations, with some seeing the changes as beneficial to an industry that has long operated in opacity. The hearings last week saw Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey testify on Capitol Hill. Though the main topic was […]

Here’s Why Twitter’s Bot Purge Barely Made a Dent in the Platform’s Active User Numbers

August 14th, 2018

This past July, Twitter released its Q2 earnings in a letter to shareholders, offering a mostly positive outlook for brands with followers on the platform. Aside from a dip in stock prices after the platform conducted a massive purge of automated bots earlier in the month, and a 19% decline in shares—the platform’s biggest dip since October 2016—the rest of the earnings report is good news for communicators who invest resources in Twitter campaigns.

New Reports Show Decrease in Active Users for Facebook, Twitter and Snapchat

By: Hayley Jennings
August 8th, 2018

Though daily social media use is ingrained in many peoples’ lives, it seems that major social media companies may have reached a saturation point when it comes to adding new users—at least in a few markets. Snap, the parent company of Snapchat, released its second quarter results on August 7, in which it reported the app lost three million […]

What We Can Learn From Elon Musk’s Twitter Mistakes

July 18th, 2018

Musk’s latest Twitter gaffe should remind communicators that messaging from your leadership is often the most prominent and front-facing indicator of your brand’s values. As the head of a major brand, Musk’s inflammatory style may be alienating potential Tesla customers and damaging the brand in the long term. Here are a couple of lessons brands can learn from steering clear of Musk’s tactics.

twitter on laptop and desktop

On Twitter, Brands Will Soon Top ‘Explore’ With Promoted Trend Spotlight

By: Sophie Maerowitz
July 13th, 2018

Although Twitter has been perhaps the slowest social platform to adopt Facebook’s pay-to-play publishing model, it’s now zeroing in on the biggest boon it offers brands: its role as a news source. Twitter is testing a new feature, Promoted Trend Spotlight, which would appear on users’ feeds as a banner ad when they navigate to […]

Twitter’s Nina Mishkin Shares Tips for Timely Engagement

By: Jim Alkon
June 26th, 2018

82% of people actively engage with brands on Twitter, so they want to hear from brands, says Nina Mishkin, brand and content strategy lead at Twitter. Brands, with their understanding of the flow of cultural conversations on Twitter, combine organic conversation with promoted messages in their strategy so they know when to pull the levers.

Haters Gonna Tweet: When to Stay Silent

June 14th, 2018

Twitter may have a simple interface compared to other social platforms, but there’s still an awful lot of tact that needs to go into composing a comprehensive message in 240 characters or fewer. When your brand finds itself in the throes of a crisis, that tact can salvage and enhance your brand’s reputation.

At The Social Shake-Up