Brands need to understand that a Facebook Live audience will be joining cold and that they are most likely going to be distracted. “Many brands have interpreted Facebook Live as being like TV and have taken a chat show approach to it,” says FleishmanHillard’s Chris Jackson. “Facebook Live and TV could not be more different.”
Much of the platform’s effectiveness at gauging key personal insights is now contingent on users opting in to have that information shared. By assuming that users will consciously share any of their personal information with advertisers once they are given the keys to the gate, Facebook takes a huge risk, one that could alter the industry-leading effectiveness of its insights.
How the social media mighty have fallen—at least among teens. According to a new report by Pew Research Center about teenagers’ social media use, Facebook is no longer the most popular social platform among those aged 13-17. Despite a Pew survey from Jan. 2018 that found Facebook to be the second most used social site among Americans […]
At PR News’ Social Media Awards Luncheon May 23 in New York, keynote speaker Jennifer Dulski, Facebook’s head of groups and community, hinted at a major announcement coming that afternoon from her division. Minutes later, the company announced via its blog four new features aimed at supporting those who manage Facebook Groups. Many social media professionals have adopted Groups […]
Three new Facebook Stories features are being tested in India, but are due to roll out in the U.S. soon. These updates could be useful enough for professional communicators to warrant making Stories a new priority in their Facebook strategy.
In many ways, Twitter’s real-time immediacy has turned the platform into a modern version of the customer call center. In fact, customer service interactions over Twitter have increased 250% over the last two years, according to the company. Yet, an overwhelming majority of brands choose Facebook as the front lines of their customer-service efforts. And […]
At its F8 Facebook Developers Conference, Facebook announced a number of new features, including Instagram group video, more privacy and anti-bullying precautions, language translation for Messenger and—perhaps most buzzed-about—a new online dating service. We asked eight speakers from this year’s Social Shake-Up to give us their take on what’s coming next from Facebook from the […]
Facebook has released its long-hidden community guidelines this week in another move to curry favor with the public after the Cambridge Analytica fiasco. An April 24 post to the company’s newsroom written by Monika Bickert, Facebook’s VP of global product management, explains how Facebook’s content policies are developed and enforced. It also introduces a new appeals process […]
As Facebook CEO Mark Zuckerberg took to Capitol Hill this week to testify about the Cambridge Analytica data breach, several surveys were released that indicate the platform is now the least trusted of the dominant tech companies in the U.S. The above chart, based on a recent SurveyMonkey/Recode survey, shows that 56% of Americans trust […]
The social platform rolled out redesigned security settings that let users control what personal information the social network, and the third-party apps it runs, can store. This will streamline the security tools and settings that Facebook’s mobile app used to display across a whopping 20 different tabs.
