Live streaming has seen a huge surge in popularity this year, and Facebook Live has provided communicators with a powerful new platform to share their brand stories. Despite its popularity, it’s difficult to show ROI with Facebook Live campaigns, and it can be tricky to ensure your audience is ready and waiting when you go […]
Before you go live with a video broadcast on either Facebook or Periscope, consider this: Following viral Facebook Live coverage of Native American-led protests against the construction of the Dakota Access pipeline, Democracy Now! reporter Amy Goodman is facing riot charges from the state of North Dakota. If you’re a brand communicator, you’re not likely to […]
Periscope users are no longer shackled to their smartphones. Thanks to the new “Periscope Producer” feature, Twitter’s live streaming app now supports streaming from a diverse set of devices like professional cameras, virtual reality headsets and drones, the company said in a blog post. Working outside of the limitations of smartphone-captured footage, communicators can now stream professional-quality video directly to Twitter. While smartphone […]
Twitter is testing a new feature on its mobile app that puts a renewed focus on curating real-time content. The feature, according to Mashable, is called “Explore” and will blend its Moments feature with trending topics and suggested accounts. The new feature, currently being rolled out to a select group of Twitter users, appears in […]
“Either go live often, or don’t go live at all.” So says Bilal Morris, director of local social media strategy for iHeartRadio, about Facebook Live, the social media giant’s live broadcasting feature, which it just happens to favor in its news feed algorithm. Therein lies the conundrum—live broadcasting might not seem right for your organization, […]
At the beginning of September, the White House announced South By South Lawn (SXSL), an innovation-themed event slated for Oct. 3 produced in tandem with—and based on—the iconic South by Southwest (SXSW) music, technology and film festival. The timing of the announcement gave SXSL planners only a month of lead time to build buzz and encourage audiences […]
At first thought, Facebook Live can seem like a daunting prospect for PR pros. The right here, right now nature of live streaming can be freeing when used by individuals: Measuring success is often an afterthought, if considered at all. But for brands and communicators tasked with foraging in this relatively new space, live streaming brings […]
What is it about your product or service or company that brings people joy? This question is at the core of good messaging. You may have a lot of ideas about different content to create, but keep in mind that if you fail to “be yourself,” your attempts may fall flat. This may prove especially […]
